In the past few days, the furor over whether the University of Louisiana
at Lafayette's athletic teams be known simply as "Louisiana" has reached a fever pitch.
Opinions on both sides have been expressed, sometimes heatedly, by members of the community and by some of The Daily Advertiser's columnists.
If the university wants to build its athletic image around the term "Louisiana," and if the move has the community's support — and it does — it has every right to do that.
Louisiana Ragin' Cajuns seems right for our hometown team.
There has been some misleading information being tossed around during the past week. Let's be clear: No one has proposed a name change, legal or otherwise. The school will still be the University of Louisianaat Lafayette, in keeping with guidelines put forth by the Board of Supervisors of the University of Louisiana System. The rules state that a school may call itself the University of Louisiana, only if the name contains the name or abbreviation of its geographic location.
Moreover, The Daily Advertiser made a commitment long ago to refer to its hometown university on first reference as the University of Louisianaat Lafayetteand on second reference, as UL.
"Louisiana" would simply be the nickname UL would be known by in the world of sports.
Although UL has been pressing for this simple, one-word identifier for years, a flurry of controversy erupted recently when ESPN2 announcer Joe Davis referred to the Louisiana Ragin' Cajuns team during the game against Western Kentucky as "Louisiana-Lafayette" or simply, "Lafayette."
And it is true that there are those in the community who feel the term, "Lafayette," should be included as an expression of pride in the city that is home to the university. Others believe the "Louisiana" branding is a natural.
Yes, there are two schools in the state with the "University of Louisiana" name. And there was once a time when the University of Louisiana at Monroe had some ambitions of being known by the "Louisiana" moniker. But it has been diligently building the ULM brand in recent years.
And that means UL Lafayette is free to adopt the "Louisiana" identity.
Many universities have been successful at organically growing their programs to the point where they are known by immediately identifiable nicknames.
One example would be the University of North Carolina at Chapel Hill. That university has not changed its legal name, but national audiences know it as "Carolina." Same for the University of Texas at Austin. Is there any doubt what sportscasters means when they utters the name, "Texas?"
Neither Chapel Hill nor Austin seem the worse for the state branding.
These nicknames weren't adopted by decree. It was the fans who rallied behind their teams and used those nicknames over time, until the nation adopted them.
The same can happen here.
It's not necessary to legally change the university's name — not that anyone has suggested doing that. And besides, no amount of legislation can keep fans or sportscasters from calling a school by whatever name they choose.
We call upon Louisiana Ragin' Cajun fans to rally around their team and repeat the "Louisiana" name until it becomes a household word.