This was the very accurate and simple explanation that should have been the beacon from the start. All others that chimed in didn't examine the topic more than 5 minutes, and immediately introduced their own, unimpressively expressed, opinion.
The primary facts were stated in this DA article. The university uses the official name. Everyone outside of the university slaughters our name, so we created a preferred branding name. It isn't illegal, and further legislation to cover ULS "branding rules" would be astronomically cumbersome and a ridiculous waste of our state government's time.
Each legislator that wastes a second of our state's dollars and time attempting to make this a more important issue than some of the truly pressing matters facing this state is going to politically destroyed. If they think otherwise, they are sadly mistaken. These pathetic, emotionally-derived political crusades are exactly what makes businesses and individuals laugh at our state and ultimately refuse to do business with us.
The ultimate outcome of this for the crusaders will be more gibberish that only ever so slightly trims our name options through our university officials. No one can control signage, apparel or any written or verbal choices made by the fans. Our opponents already jack with names, just as they and we do with everyone else. That matters not.
I think the ultimate outcome of this is that we will be allowed to use "Louisiana Ragin Cajuns" and once that is provided to media, they will clearly understand they no longer have to abbreviate our name in the other 25 versions. They can say "Louisiana" and "Ragin Cajuns" alone or together.