Apple had a media event yesterday in the US where it announced a new wave of updated products across its portfolio. During its presentation, Apple executives compared Microsoft’s strategy with theirs to make their point. I disagree with all three cases they made against Microsoft. Here are they, 1) Apple CEO Tim Cook made the following statement to make the point that they are clearly focused on developing MacOS and MacBooks. “Our competition is different: They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused.” My take on it: Windows OEMs were focused on selling netbooks because it really sold well. In fact, totally 40 million netbooks were sold in 2008. Netbooks defined the category of companion device which will go along with a laptop and a mobile device in pocket. After Apple released their iPad, the netbook category got replaced by...

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