Hit them where it hurts. Quit the idle threats of "I'll drop my subscription" and actually do it. I just dropped mine. I've urged all of my family to do the same. I will also advocate this to any and all friends/acquaintances/co-workers and push the agenda of dropping their subscriptions. If the paper I've grown up supporting wants to take jabs at my University which I proudly love and support, I will return the favor. This has officially gotten personal.