Aren't all of the moniker's for anything outside of the university legal name registered and owned by the university? If so, how is that illegal. It already passed a legal exam (one would think) when it was registered. It is the brand and intellectual property of the university or university athletics. It can't be illegal, if it was, then someone would deep pockets could take the nfl to court for owning the "Super Bowl" name and image. That's why advertisers refer to it as "the big game" etc instead of paying a rights fee to use it. Same thing here. Its not illegal, its not a backwash to the law, its a registered name of what athletics wants to be ID'd and branded.. Same thing with a web site address,if you own it, you own it and it can't be used without cash exchanging hands. Its intellectual property. If Registered, the others can't use it unless they're willing to pay. If it were up to me, the attorneys would already have sent letters to ESPN, Gannett, UL Monrow, etc seeking restitution for the purposeful and wanton destruction of registered property and the athletic brand of the university.
BTW, I'm not a lawyer, I only play one on this web site. And, I stayed at a Holiday Inn a few months ago....