I know I might be the minority here, but I didn't have a problem with ULL. It was a condition of changing the name.
WITH THAT BEING SAID, when you have two school systems (the University of Louisiana System and the Louisiana State University System), it makes no logical sense to argue there can't be a school which views itself as THE University of Louisiana. Well, it does, but only because North Louisiana and Baton Rouge folks insist on defending to the death the "flagship" status of LSU A&M@BR.
In any case, I would have no problem with ULM referring to themselves in athletics as the Louisiana Warthogs (whoops.... I mean Warhawks). Apparently, though, the school is perfectly content with being ULM. I say, let those who aspire to greatness achieve it.