I don't think it's that smart of ULM. If they were doing something special and we weren't, it would have been more effective for them. It's like they think we're wearing clothes we shouldn't be allowed to wear. While they're showing pics of UL versus pics of ULM, in order to complain about our clothes, the world is seeing how toothless they are, and how awesome we are. This is not the time to compare our institutions. I think their timing of this squabble over our brand name sucks for them.