DQ has some competition coming...kudos to the New Orleans Levee publication
McDonald’s is debuting its new Matty Melt, a cheesy, meatless and scorched sandwich, in honor of struggling Atlanta Falcons’ quarterback Matt “Matty Ice” Ryan.
McDonald's new Matty Melt is a cheesy, meatless and burnt homage to struggling Atlanta Falcons' quarterback Matt "Matty Ice" Ryan.
The quarterback has gone by the nickname “Matty Ice” since high school for his reputation of keeping his composure under pressure, but has rattled off a series of miscues since throwing an incompletion to end last year’s loss in the NFC Championship game. This season, Ryan has thrown an interception in the end zone to end a Week 1 loss to the division-leading New Orleans Saints, scored only one touchdown in six red zone trips a week ago vs. Miami, and Sunday night threw a pass that was deflected in the end zone to seal a loss to the New England Patriots.
Now this.
“We have been working on the concept of a Matty Melt since the NFC Championship game interception and the Atlanta Falcons blowing their big lead and losing to the San Francisco 49er’s, but for us, now, the timing couldn’t be better,” company spokesman Randall McDaniel announced Monday. We’re rolling out Matty Melt concept burgers in the New Orleans and Atlanta area markets and we expect big sales from disgruntled Falcons backers and exuberant Saints fans.”
“Heck, we’re confident of a giant sales spike of Matty Melts from Saints’ defensive coordinator Rob Ryan alone,” McDaniel said. “This is a win-win, which, of course, is one more win than the 1-3 Falcons have.”
He said the Matty Melt “concept burger” has been fashioned after the quarterback in that “it is meatless, completely cheesy and the white bread is badly, badly burnt.”
“The name implies that it will be really delicious, but it leaves a truly horrible taste in your mouth and a knot in your stomach and looks worse the more you eat it yet leaves you believing the next one has to be better than the one you’ve just digested, which leads to repeat sales based on false expectations,” McDaniel said. “The difference between the Matty Melt and Matty Ice is that the Matty Melt is less likely disappoint you. We’ve got a winner! McDonald’s, I mean, not Atlanta.”