Intercollegiate Athletics portion
The University of Louisiana at Lafayette competes in the Sun Belt, a Division I conference, in eight men’s and eight women’s sports. Both its teams and its athletes have achieved conspicuous success over the years, especially in baseball, softball and football. Several dozen National Football League players have claimed ULL as their alma mater.
At the same time, ULL athletes increasingly have performed well in their respective academic programs and their graduation rate exceeds that of the entire student body by about 27 twenty percent (according to the NCAA). In 2006, ULL student athletes had a 61 percent graduation rate. Further, in a recent year, ULL’s athletes earned the highest grade point average among Louisiana’s state universities. Praise is due those in charge of intercollegiate athletics and President Authement who have made this a priority. We encourage the next President to continue this leadership role and, indeed, determine how to transfer some of that success to the non-athlete portion of the student body.
While there are several challenges associated with ULL’s intercollegiate athletic programs, the primary challenge is financial. ULL competes in the NCAA’s highest division, the Bowl Division (until recently, I-A), but spends far less money on intercollegiate athletics, and even on football, than the great majority of I-A members and less than many of the institutions in the lower Championship Division, which until recently was known as I-AA. Further, ULL and most institutions in the Sun Belt Conference contribute a significant proportion of their intercollegiate athletic revenues via direct and indirect institutional support.
We understand that the Board of Regents has made it possible for Louisiana’s public universities to increase the proportion of their budgets that can be spent on intercollegiate athletics. Many regard this as a questionable decision: “Spending more money isn’t going to change the situation at these schools very much unless they really spend lots more money, but it will take more money away from academic programs,” lamented a university president who would prefer a different approach.
Further, “the Sun Belt football teams often act as punching bags for SEC teams in order to take home a large financial guarantee.” More than one athletic director noted to us that Division I-AA teams often can obtain similar financial guarantees and that Division I-A status is not a prerequisite to such scheduling.
At a typical Division I-A (Bowl Division) institution, football ticket sales are a significant source of revenue. ULL’s total football revenue in 2004, from all sources, including gifts, was $1.286 million. However, in 2006, ULL averaged only 14,516 attendees per game, 116th among 119 Division I-A football teams. Fully 13 I-AA teams registered higher average 28 attendance. Troy State led Sun Belt Conference institutions with a 20,810 average attendance,
ranking it 87th.
The upshot is that it is quite difficult for ULL and similarly situated institutions to support football programs at the Division I-A level. (It is apparent that ULL and similar institutions can compete very capably in other sports.) A senior administrator expressed the dilemma this way: “The amount of money available for athletics probably needs to double or even triple for it to be a successful program.” We believe this proviso applies in particular to football.
An example may be instructive. Let’s compare ULL to the University of Montana and McNeese State University, two successful I-AA level programs.
ULL U Montana McNeese
Football Revenue 2004 $1.286 m. $5.95 m. $1.687 m. Football Expenditures 2004 $2.748 m. $4.18 m. $1.598 m. Football Attendance 2006 14516 22600.000 10882 Total Athletic Revenue 2004 $7.62 m. $15.34 m. $4.987 m. Total Athletic Expenditures 2004 $8.157 m. $12.69 m. $4.775 m. Gain or Loss -.537 m. +2.65 m. +.212 m Institutional Support 2004 $3.23 m. (42%) $3.79 m. (25%) $2.35 m. (47%)
Source: NCAAWe do not propose that ULL eliminate intercollegiate athletics because we believe they have had a beneficial, unifying influence on the campus over the years and in addition have been a great source of institutional and regional pride. ULL needs intercollegiate athletics and demonstrably it can be very competitive in many sports. Therefore, (19) we recommend that the next President reexamine ULL’s intercollegiate athletics programs and ask pointed 29 questions about their long-term revenue sources and expenditures, ULL’s conference affiliation, and especially the institution’s NCAA competitive level in football.
Among the questions UL’s next president should consider is whether or not the university can continue to support a Division 1-A football program, according to an institutional review of the university.
The report released Monday also says the university should seek to change its culture of micromanagement, increase its tuition to the regional average and find money for nearly $130 million in deferred maintenance.
But the university’s situation is far from bleak, according to the review led by James Fisher, the consultant hired by the system to come up with recommendations for UL’s next president.
“The University of Louisiana () provides a sterling example of how one can achieve much with comparatively little,” Fisher writes in the opening line of the review.
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Marsha Sills
msills@theadvertiser.com