The logo has a lot to do with the program/organization. I talked to several people (including those who work within the athletic offices) claim to not like the new sun belt logo and that it was a waste of the conference's money, was told close to $1 million dollars. I 'm not that fond of it myself, but at least they are trying. The SBC has a horrible perception in college football and even though they paid $1 Million, they also paid for a new attitude. The company they hired was also hired a few years ago by Louisville and to be honest, they have had the most success in the last 10-15 years as a whole athletic department (C-USA- Big East- ACC). I think that we need to look into hiring a professional marketing and branding firm. With their help, a new logo and attitude very well might help our name issue.
http://www.smebranding.com/