I talked with some bellman and merchants last year and learned this: In addition to the fact that our participation is a windfall, they have become fans. They know the program and follow us throughout the year. They have adopted us. These are football fans that typically follow the mainstream and support LSU, Bama, Notre Dame, Florida, etc. I know these fans are lost as easily as won. However, for the moment, when a recruit from NO mentions UL, people don't look at him like he's crazy. This is what we have accomplished by winning two NO Bowls.