Boise St was 9-4 (2005) the year they went to the Fiesta Bowl in 2006. Yes, they did have an 11-1 record in 2004, but their schedule OOC that year was Oregon State, BYU, and Idaho. That's the point. Once you get the foundation laid, as we have the last couple of years, it's good to play a soft schedule to build your credibility, boost recruiting, and get your program in position to compete game in and game out with the "big boys". I can't guarantee it, but I'd be willing to bet that perennial 10 win seasons, nationally televised midweek games, top 25 rankings, and bowl game appearances would do more for the program financially, attendance wise, as well as for recruiting, than playing a bunch of games against top flight competition and going 6-6 or 7-5. Again, I may be wrong. But it's been proven over the years that this town will support a winner, and will not support a mediocre (or losing) team. And the majority of casual fans probably have no idea what a better win is when you are beating New Mexico State as opposed to beating someone like Minnesota or Wake Forest.
At this time, we cannot recruit to a conference, so recruiting to a top 25 team that wins 10 or 11 games a year, and gets selected to play on national tv for half or more of their games is easier than recruiting to a 6-6 program that gets beat down by BCS teams 4 times a season.
Jmo