I think it has been said before but I will say it again. . .
This is a STATE WIDE broadcast trying to please the Baton Rouge, Acadiana, and Shreveport markets.
I don't know exactly how it works but it is my understanding the local news is local to each market but the sports news is simulcast.
From a personal standpoint it might be more enjoyable to watch an all UL all the time broadcast but this is not a local paper shirking its responsibility. It is a state wide TV broadcast and the responsibilities are different.
In the big picture UL is getting extra publicity in new markets such as Baton Rouge and Shreveport for the first time in history.
A good trade if you ask me.