this years true Heisman played for Northern Illinois. this promotion for Broadway would be great marketing, especially if he starts out with a bang against two big schools and then we hit the area with the campaign. The sad part of it is that the big media has to maintain its tight elite club to sell its product to the sheep audience. And thus will probably not give the Heisman to a non-fatcat school athlete. But it would be fun to try and break the mold.