The athletic liaison and fund raising liaison read Ragin Pagin to get a pulse for on-line community.
The information here along with other sources eventually makes its way to the top of Administration, Athletics, Alumni, and Foundation to aid in their decision-making.
However, Ragin Pagin is not "organized" and "unified" like the Save Fletcher Hall group (with facebook page) which made an immediate impact in a short period of time with positive results.
Ragin Pagin is often like a "circular" firing squad ... just review this thread and others related to this topic.
An organized effort with leaders and followers would have more impact and better results.