Problem with UL

[cajun1169]

the problem with UL is we have a bunch of good guys and that is about it. Lets start with former players. Jake, Brian, Peanut and so on are all a bunch of good guys but what do they do for this university? None of them are 10000 donors to the RCAF and that is pathetic. Scott Farmer is a great guy. You could not ask for a nicer person but nice gets you no where. Scott is in way over his head in this matter and he does not have the forward seeking vision to take this athletic department to where we all want it to go. Sure he has goals but he does not have a plan and a goal without a plan is simply a wish and a dream and the University of Louisiana is great at selling dreams and that is about it. Scott has been caught with his pants down more than once with not having an action plan in case something came along and this is just another instance in that long line. Eric Maron is another really nice guy but he might be the most clueless of the bunch. the guy has no clue what it is to market an athletic program and he is notorious for under valuing his product. We do absolutely no promotions, our commercials have to be some of this worst pieces of crap that anyone can put on TV. We have no season ticket drives or no major pushes to flood the Lafayette tv radio and local business Market with UL products. Our website is terrible and many high schools have better and more informative websites than we have. Let me not get started with our online store because that is an absolute joke. West Monroe and many Texas high schools offer much more in their online stores than the University of Louisiana does. We talk about all this money in Lafayette but we have no visionaries who are willing to dump money to us like T Boone did to OKLA State. Instead we just sit on our hands and hope and wait for the next guy to come along and do it for us. We have no marketing department for athletics much less have a department that just goes out and sells to the bazillions of businesses and corporations we have in the Acadiana area who have an unlimited amount of resources just waiting to be tapped by the right guy who comes along and presents a feasible plan to them and not just a wish. Once again the only person in our marketing dept is Eric Maron and yes a nice guy but another guy in over is head with no clue. Take a look at Mcneese and their new facilities and all the promising projects going on over there but yet we can't figure what the heck to do but Mcneese of all places has a plan in action and are building and promoting a great product. We need alot of help guys and that means we have to stop being cheap asses and instead spend money to get what we all want or we willl continue to live in goodwills and salvation army conferences that we are currently stuck in.

[BananaHammock]

It's hard to disagree with anything you said. And if anyone disagrees I would like to see specific instances proving you wrong.

Great post.

[CrazyCajun]

Only thing I disagree with, how long can you keep asking people to give more money to people who don't know what they are doing?

[BananaHammock]

Only thing I disagree with, how long can you keep asking people to give more money to people who don't know what they are doing?

Valid point. I think it is amazing that when the oilfield was booming (right before oil spill) we didn't attract any more donations to speak of. How can an economy with this much money moving thru it not capitalize on this? I think we would be better off if we hired a 3rd party marketing firm to handle this for us and fire them if they don't come thru. It seems we can't ever get rid of those doing the marketing/fund raising in the past while doing a bad job.

[CoolCajun123]

I agree with you 100%...With the size of the athletic budget UL is a "Dead Man Walking" in this whole deal...with the teams left in the Sun Belt at this time, if they don't sign at least 2 good teams, the conference will probably be dead in a year or two

[cajun1169]

Valid point. I think it is amazing that when the oilfield was booming (right before oil spill) we didn't attract any more donations to speak of. How can an economy with this much money moving thru it not capitalize on this? I think we would be better off if we hired a 3rd party marketing firm to handle this for us and fire them if they don't come thru. It seems we can't ever get rid of those doing the marketing/fund raising in the past while doing a bad job.

LSU and tons of other big schools hire third party marketing firms to handle all of this. On the flip side Mcneese and tons of other small schools have hired third party marketing firms to promote and sell their brand. Where is UL in all of this? Of wait...wait for it...yeah that is right they are no where and have no clue in any of all this. We rather just sit back and get passed up all so we can save money and pay one guy from the campus marketing to handle and be in charge of all aspects of marketing for ragin cajun athletics. this is why we are a joke to these major conferences because we never have a logical plan ready and we have no clue how to sell ourselves to them

[CajunFan3406]

LSU and tons of other big schools hire third party marketing firms to handle all of this. On the flip side Mcneese and tons of other small schools have hired third party marketing firms to promote and sell their brand. Where is UL in all of this? Of wait...wait for it...yeah that is right they are no where and have no clue in any of all this. We rather just sit back and get passed up all so we can save money and pay one guy from the campus marketing to handle and be in charge of all aspects of marketing for ragin cajun athletics. this is why we are a joke to these major conferences because we never have a logical plan ready and we have no clue how to sell ourselves to them

No joke. And sending out a marketing and branding survey to your fan base is indicative of their cluelessness.

[Cajun Crusader]

Ding ....... Ding ................................ Ding


This guy right here

[Geaux]

Well T-Joe, the balls in your court. This is the second time in the last year we have been passed over for schools that have been in the FBS less than five years. This says a lot about our leadership in the athletic department. We still don't know what our RCAF money is going toward. Yeah we all saw a sketch for 2 sec. on ESPN, but that was it. I just don't get it. You have the best recruiting area in the country, a lot of oil money in your backyard, a great head football coach that doubles as your marketing department, and a young alumni base that you wont reach out to if they don't live in the Acadiana area. You guys have had over a year to at least throw something together to get us excited. You have failed us on this one big time. Unless we see something happen quick, we will be in the Southland Conference real soon. This time it does not look good at all.

[Cajun Crusader]

I was full throttle ready to support as a 1st alumni ... I think I'm down to 2 cylinders ...

[RaginCajun23]

This is unbelievable....I hope the admin jumps all over this and does something because this program will rock bottom fast

[duggie85]

This is unbelievable....I hope the admin jumps all over this and does something because this program will rock bottom fast

It's too late. The ship has already set sail.