UL has about 17,000 students (I think something like 16,800). They had been above 17K for a while prior to the implementation of increased admissions standards and the creation of the community college in Lafayette. That dropped UL down to about 15K, but that number has grown back to almost 17K. However, I do think the university needs to be more aggressive in recruiting all students. My son is a Sr.-to=be and has been getting mail from around the country. He has received multiple mailings from Ole Miss, Southern Miss, LA Tech, and even Centenary. But not one thing from UL! That despite the fact that both his mother & I graduated from there and his older brother has been going there for a while. Someone from Centenary even called him personally to invite him to come for a visit. UL needs to on the ball. Between the lack of sports marketing and the lack of academic marketing, it is a wonder that the school increases enrollment and sports attendance at all.
ps, Southeastern LA Univ. has been marketing like crazy in SE LA and their enrollment is now about 16,000. They should be passing us in enrollment in the next year or so.