Most bowl games are played on New Year's Eve, New Year's Day, or on a primetime slot between mid-December and early January. The Independence Bowl is scheduled this year for a Friday afternoon kickoff at 1 pm on 12/28. This bowl is usually given one of the worst time slots on ESPN of all the bowl games. The ratings and viewership levels would be lousy for any matchup.
Odds are most people around the country would not see the game or care about it regardless of the teams that play in the game. It could be a 6-6 ACC team vs. a 6-6 SEC team or Louisiana Tech vs. ULM in the Indy Bowl. Most of the country would not care in any case.