Water Tower Marketing

[BeauCajun]

We had our preconstruction conference today. There indeed will be two logos placed on the tank. One academic and the other athletic. The athletic logo will face Cajun Field the academic logo will face to the Bertrand drive/Johnston Street intersection. Lafayette will be on the academic logo but wee will place it low enough so that the cat walk had rail will cover it to a degree.

They will not start for at least another 2 or 3 weeks so it looks like ANOTHER winter time paint project. Sigh

Ask them to paint the Lafayette with a fine tip marks-a-lot.

[Crowley Cajun]

Ask them to paint the Lafayette with a fine tip marks-a-lot.

In the same color as the tower.

[ULshooter2491]

Ill climb it and take care of the Lafayette, don't worry about that!

[Boomer]

Ill climb it and take care of the Lafayette, don't worry about that!

---If the city owns it ---can't they put what they want??/

[Turbine]

---If the city owns it ---can't they put what they want??/

Well of course, but logo permission would be required.

The problem is water towers have a long history of telling you what town you are in.

It's just a shame that the university marketing department has chosen to utilize a water tower mentality.

Academic marketing has free legit access to "Louisiana" marketing. Leave full disclosures to letterheads and legal documents.

[cajunfan337]

IN JOHNNNN DEEEEERE GREEEEEEN

[HelmutVII]

Well of course, but logo permission would be required.

The problem is water towers have a long history of telling you what town you are in.

It's just a shame that the university marketing department has chosen to utilize a water tower mentality.

Academic marketing has free legit access to "Louisiana" marketing. Leave full disclosures to letterheads and legal documents.

There was some discussion if the TM symbol needed to be placed on the logos. LUS was going to check on it. I pointed out that nobody would be able to see it. Actually, the University will have final say so as to the exact location of the logos. The logos will have lights too.

The Lawtell Water system used to hire somebody at the beginning of each school year to paint LHS Sr. XXXX for Lawtell High School and that years senior class year. It was much safer.

One time we had just finished repainting the Guilbeau Road water tower and some kid from Acadiana High School got up there and painted AHS SR and the year along with a few other things. They left a backpack and about a half of a loaf of Evangeline Maid bread. (I guess they figured they needed a sandwich or something).

[HoustonCajun]

There was some discussion if the TM symbol needed to be placed on the logos. LUS was going to check on it. I pointed out that nobody would be able to see it. Actually, the University will have final say so as to the exact location of the logos. The logos will have lights too.

The Lawtell Water system used to hire somebody at the beginning of each school year to paint LHS Sr. XXXX for Lawtell High School and that years senior class year. It was much safer.

One time we had just finished repainting the Guilbeau Road water tower and some kid from Acadiana High School got up there and painted AHS SR and the year along with a few other things. They left a backpack and about a half of a loaf of Evangeline Maid bread. (I guess they figured they needed a sandwich or something).

If we would just go with LOUISIANA and an "L", like "T" for Texas and Tennessee", "F" for Florida, "M" for Michigan and Missouri, "G" for Georgia, etc. etc., we would never have to worry about legal or illegal use of UL and Lafayette. We can refer to us as UL, but we only use the "L" and Louisiana in official reference, on gear, uniforms, etc., and it is legal because there is no use of "University of" or "UL" requiring the city tag in either logo. It is simple, clean, distinctive, and averts the continuing problem we have with all of this. Texas is the best example. Official name, University of Texas at Austin. Athletic name, TEXAS. Official symbol used, "T". General reference, UT.

[Bankruptcyman]

Houston one problem I see is that the lettermen club at the school to the East is called the "L" Club. If we started using L they would have a heart attack. Not that I care, but they would never allow that.

[STEVEAUX UL 78]

Hud will fly a helicopter and with one hand paint LOUISIANA!...I sure hope they are gonna reconsider putting Lafayette when you are reading the thing in Lafayette...

[HoustonCajun]

Houston one problem I see is that the lettermen club at the school to the East is called the "L" Club. If we started using L they would have a heart attack. Not that I care, but they would never allow that.

I can't speak to how they would view it, but using an "L" for Louisiana State is wrong unless it stands for Letterman. However, Ohio State uses just an "O" at times and there is no confusion with Ohio University. OK State uses an "O" sometimes and a lot of schools use various similar options. Since LSU doesn't use an "L" to identify itself except for lettermen, I wouln't think that would be a problem, or at least their problem and not ours. Sometimes we just have to take a stand.

[HelmutVII]

For those of you that are local to the Lafayette area, you might want to check out the Betrand Drive water tower this week. We made the final decision for the location of the logos today. The top of the letters in "Lafayette" for the academic logo will be located at the top of the hand rail and will be partially obscured by the railing and supports. Everything else will be above the hand rail. The academic logo will face the Johnston Street/ Betrand Drive intersection.

The athletic logo will face the Bertand Drive/ Congress Street intersection. the bottom of the letters in "Cajuns" will be about 6" above the top of the hand rails.

If the weather holds they should be finished be the end of the week. I will post photos when we are finished.