I understand your point. But, we are not built yet like many of these schools. They haven't changed their name over and over either. They have a set tradition that lends itself to very organized, methodical change. We have almost no set tradition. We have to recruit with Flash or anything else that gets someone's attention... aggravating, disgusting, but true.
Trust me, we are not losing a recruit to Ohio State because he didn't like our uniform. I will argue that some players we recruit would choose our new uniform over the Jake Delhomme era. The uniform is not about us, it is about them... they have to wear it.
I hear what you are saying, and I am not in total disagreement. But, we are not an established program. The programs you mention have to cater to a long list of contributors. Do you think any of them would have changed their name to "Ragin Cajuns" instead of "Bulldogs"?
I don't want to go cheesy... and don't really think we have. But, we have to take risks and be "progressive", and can afford to, for the sake of selling to a younger generation.