Alumni Retail Focus Group

[CajunCrazy]

Heard about this earlier today.

The UL Lafayette Office of Communications & Marketing needs your help! We are currently looking for alumni to participate in one of our two upcoming focus groups in order to gather vital information about the university's merchandise, apparel, and retailers.

As of now, we have two dates set for focus groups to meet:

-Session #1
Tuesday June 12 starting at 6:00pm
Alumni Center Board Room located behind the UL Alumni House
-Session #2
Wednesday June 20 starting at 6:00pm
Alumni Center Board Room located behind the UL Alumni House

Those who wish to attend only need to be present at one of the dates above. Due to limited space, we are allowing 20 people for each session. If you are interested in attending, please RSVP by emailing Conor Runkel at crunk@louisiana.edu and indicate which session you will be able to make. You will be contacted afterwards with further information. The first 20 people to RSVP will be asked to attend the session they requested.

[CajunFan3406]

I'm assuming the second session is June 19th and not the 20th? The 20th is a Wednesday. Just curious as to why they're having it in such a small venue.

[CajunCrazy]

You are correct sir. From what I can tell, they are trying to limit the amount of participants so that those who do attend can get their voices heard. It is easier to handle 20 people than 100 in one sitting. For those who cannot make it, they will be sending out a survey later on to gain more feedback.

[Cajun90]

You are correct sir. From what I can tell, they are trying to limit the amount of participants so that those who do attend can get their voices heard. It is easier to handle 20 people than 100 in one sitting. For those who cannot make it, they will be sending out a survey later on to gain more feedback.

I agree. Twenty is hard enough. I've already voiced my opinion and had a discussion. I like the way we are headed. Definitely an attempt to unify the marketing approach and provide a more consistent product. As of now the yellow isn't going away but it defintely is fading from the limelight.

[CajunProud]

Who in the hell likes the "yellow"?

[CajunFan3406]

If you are interested in attending, please RSVP by emailing Conor Runkel at crunk@louisiana.edu and indicate which session you will be able to make.

What an awesome email address.

[CajunRed]

.or a reddish shirt.trimmed in yellow.that reads "ul-LAFAYETTE". with the damn LAFAYETTE being the dominant word/name on the shirt or hat! Who the hell is designing and/or authorizing that crap?

[CajunNation]

Let me know when they get rid of the yellow, the black, the non-vermilion red, the silly font style, the flaming veggie, and the use of "lafayette" anywhere on athletic paraphenalia.

Until then, anyhting else they do will fail in its primary purpose.

[CajunProud]

Let me know when they get rid of the yellow, the black, the non-vermilion red, the silly font style, the flaming veggie, and the use of "lafayette" anywhere on athletic paraphenalia.

Until then, anyhting else they do will fail in its primary purpose.

Agree 100%

[BabbForHeisman]

Just to refocus the thread, the focus group is about university apparel and merchandise. They don't want to hear a bull gator vs. catahoula debate.

[Turbine]

Just to refocus the thread, the focus group is about university apparel and merchandise. They don't want to hear a bull gator vs. catahoula debate.

I like the pepper accent in the same manner and taste that LACOSTE used the Izod alligator.

Actually, when it comes to apparel UL could sell a fun Zydeco BullGator world wide.

[moorecajun]

Just to refocus the thread, the focus group is about university apparel and merchandise. They don't want to hear a bull gator vs. catahoula debate.

So what part of this thread makes you think anyone here could help a FOCUS group? lol

[California Cajun]

So what part of this thread makes you think anyone here could help a FOCUS group? lol

The 900 pound gorilla in the room is the rejection of @LAFAYETTE and the branding of LOUISIANA. They need to give people what they want.

I see some absurd interpretations of UL apparel in stores, most notably discount stores, including mustard yellow shirts.

Sales are probably bad and they need to provide people things they are likely to buy and want to associate themselves with.

[wcd35]

Focus, people!!! Focus on the subject of the thread. Open another mascot thread if necessary.

[Turbine]

There needs to be as many brands as possible that all point to UL. Louisiana, UL, Ragin' Cajuns, Geaux-Cajuns, LAdy Cajuns, Cajun Country, even the pepper focused logo on a line of clothing.

Give fans as many reasons to buy apparel as you can think of. One brand focus and the wardrobe is done then the income stops.

Build a brand around the school color, I read an article on UT yesterday that only referred to them as "Burnt Orange" I think it said something like "Breaking down the Burnt Orange"

Not just plain red "Vermilion Red"