All you need to know about the University of Louisiana at Lafayette is that its semi-official fight song is "Respect."
That's why the school founded in 1900 as Southwestern Louisiana Industrial Institute, and then was Southwestern Louisiana Institute from 1921 to '60 and then the University of Southwestern Louisiana from 1960 to '99, keeps changing its name in an effort to shed its image as a "directional school."
Nothing wrong with that.
Trouble is, athletically, respect is proving hard to come by.
And we're not talking about on the field.
It's all about what they want to be known as.
The official athletic name is Louisiana's Ragin' Cajuns, but nobody uses that.
They'd prefer to be called Louisiana, or UL for short.
Three years ago, the Lafayette Advertiser in a front-page editorial declared it would do just that, and imprinting the brand has been a local success story since then.
But outside the Lafayette area, it has been an uphill climb.
None of the state's other major newspapers use Louisiana or UL. At The Times-Picayune, it's Louisiana - Lafayette or "ULL".
Outside the media, there are those, particularly LSU types, who resent the fact that somebody else wants to at least sound like it's the state's flagship university.
So they still call the school USL or "ULL" -- or worse.
And some folks in Lafayette don't like that a bit.
"We've got people who would rather go 0-12 as UL than 12-0 as "ULL"," said one member of the school's athletic advisory board. "This is a fight that's going to last for 100 years."
It has been going on for 60. Back in the 1930s, LSU appropriated the veterinary school from the then SLI, giving the animosity an unofficial starting point.
In the 1940s, McNeese Junior College in Lake Charles was elevated to four-year status, some claim, to inhibit SLI's growth.
And in 1984, when USL attempted to change its name to the University of Louisiana for the first time, according to some, "a bunch of LSU legislators" got it quashed.
The rest of the story
Time Picayune
Ted Lewis
tlewis@timespicayune.com
(504) 232-5071.