Advertiser-Richard Burgess
LAFAYETTE - A chance to win a car, free watches, cash prizes, fun jumps for the kids and a petting zoo, and, in case that's not enough, football.
Those are the things Ragin' Cajun fans can expect today when UL faces Minnesota-Twin Cities at the SWAMP - all part of a marketing push to get more fans in the stadium in an effort to keep the Ragin' Cajuns football team in NCAA Division 1A.
That division brings the kind of prestige that attracts money, students and faculty to a school.
To remain there, the Ragin' Cajuns need to fill an average of 15,000 seats for each home game by August 2004.
Last season, the average was 13,323.
But the expected attendance numbers for today's game - 20,000 to 25,000 - are promising, said UL Director of Public Relations and New Services Julie Simon-Dronet.
"Tickets have been selling unbelievably well for the last few days," she said.
That may be due in part to the buzz the university's promotions department has tried to create over the last few months.
"We are trying to create momentum for the games and build interest," Simon-Dronet said. "And games from here on out are going to be different."
Game day, she said, will offer more entertainment than just football.
Two radio stations will be doing live remotes from the game. A band will play for tailgaters. Kids can visit a petting zoo and romp in a fun jump.
And then there are the prizes and giveaways.
Ticket-holders can win a GMC Sonoma with a tailgating barbecue pit package. Ragin' Cajun watches will be given to the first 500 people through Gate A. Two ticket-holders will win $500.
"There will be a lot of excitement," Simon-Dronet said.
She said Louisiana set out last spring to create a new marketing plan to build attendance.
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