Growing the Program

[ulforlife]

The stadium wrap is one of several changes or improvements to Memorial Stadium, topped, of course, by the $8 million, 7,370 square foot high definition scoreboard in the south end zone, which has been dubbed Godzillatron.

Holy cow, I bet that is one nice screen!

[HoustonCajun]

Holy cow, I bet that is one nice screen!

My focus was not on the Giant Screen but on the following (would you please pass that on to Gerald):

Beginning with the season opener Saturday night against North Texas, the concrete walls at the base of the stadium seating bowl will be draped in 300 yards of orange vinyl mesh to provide a splash of color, and yes, an appropriate backdrop for sponsors' signs.

Texas is one of eight universities that have purchased the stadium draping program from Van Wagner Sports Group, which also markets basketball courtside rotational signs under the brand name Dorna U.S.A.

"UT's objective was to improve how the stadium looked and try to dress up the concrete, said John Libro, vice president of development for Van Wagner. "It's a cleaner look, and it also provides a platform for corporate partners to better display and elevate their presence."

Texas will sell advertising spots to four sponsors per game, and Van Wagner also will sell two national sponsor positions atop the orange mesh. Van Wagner described the arrangement as a "revenue sharing opportunity" for the school and the company.

Texas and Colorado are the only Big 12 schools using the wraps. USC, Purdue and Miami are among the others.

[ulforlife]

My focus was not on the Giant Screen but on the following (would you please pass that on to Gerald):

Beginning with the season opener Saturday night against North Texas, the concrete walls at the base of the stadium seating bowl will be draped in 300 yards of orange vinyl mesh to provide a splash of color, and yes, an appropriate backdrop for sponsors' signs.

Texas is one of eight universities that have purchased the stadium draping program from Van Wagner Sports Group, which also markets basketball courtside rotational signs under the brand name Dorna U.S.A.

"UT's objective was to improve how the stadium looked and try to dress up the concrete, said John Libro, vice president of development for Van Wagner. "It's a cleaner look, and it also provides a platform for corporate partners to better display and elevate their presence."

Texas will sell advertising spots to four sponsors per game, and Van Wagner also will sell two national sponsor positions atop the orange mesh. Van Wagner described the arrangement as a "revenue sharing opportunity" for the school and the company.

Texas and Colorado are the only Big 12 schools using the wraps. USC, Purdue and Miami are among the others.

Thanks Sugar Land Cajun, I apologize if I appeared to have missed the point. I did indeed notice your comment on a great idea and I agree in whole that this is something we can look into. I think even past fundraising it would as well accent the look of the interior stadium. Only thing is it would probably be substantially smaller due to the height of the concrete wall at Cajun Field. i haven't seen any photos of exactly what Texas' idea looks like, but I think I have a pretty good picture in my mind...