In my uneducated opinion . . .
An institution of higher learning should have three roles.
1) Educate the student
2) Market the school and thus the education of the student.
3) Proactive job placement of the educated student.
I find a lot of schools do a good job of (1) a great job of (2) and an average job of (3)
Without saying it this writer says do a good job of (1) forget (2) and (3)
I wonder if he thinks companies in the real world should quit advertising with the WSJ because they can't account for direct dollar out dollar in value. In other words in his view advertising loses money because that is what football does for a university. Advertise your name and diploma.
jmueo