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Thread: With no marketing, Tickets sales still bit down

  1. Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Digger
    I am sure that the university appreciates your efforts in promoting ticket sales last year (70,000 in all sports).

    You mentioned renewals as being a concern. Again, with the pace of life today, people need to be reminded that it's time to renew their tickets for the 2006 season. What better way than to have Kpel to promote renewal of season tickets.

    Since Kpel is the home station for cajun athletics.. will your ticket promo's run on all of your stations or just your sports outlet? Also, could your station send copies of the promo that you develop to all other stations in the acadiana area, since your signal is limited to the Lafayette and surrounding area?
    I just called to make sure mine were renewed---I had forgotten that I had but lots going on!!!

  2. #14

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by BirdofParadise
    And, we'll be doing it again this year as well. Probably starting in July.

    Last year we donated over 70,000 worth of airtime for UL season tickets in various sports.

    I think right now, the lack of renewals is what is of concern.

    If renewals are going slowly, that is a concern. Any idea why that would be the case. There is still time to convince those folks to stay on board.

  3. #15

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by CDeb
    Third game of the season is a little late to start pushing season tickets....
    Individual ticket sales
    CC

  4. #16

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Digger
    I am sure that the university appreciates your efforts in promoting ticket sales last year (70,000 in all sports).

    You mentioned renewals as being a concern. Again, with the pace of life today, people need to be reminded that it's time to renew their tickets for the 2006 season. What better way than to have Kpel to promote renewal of season tickets.

    Since Kpel is the home station for cajun athletics.. will your ticket promo's run on all of your stations or just your sports outlet? Also, could your station send copies of the promo that you develop to all other stations in the acadiana area, since your signal is limited to the Lafayette and surrounding area?

    You are exactly right. I forgot to renew mine last year and lost 'em. We're playing baseball & going on vacation during the summer and just not thinking about football. I was able to get them back plus 2 more last week.

  5. #17

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by BirdofParadise
    And, we'll be doing it again this year as well. Probably starting in July.

    Last year we donated over 70,000 worth of airtime for UL season tickets in various sports.

    I think right now, the lack of renewals is what is of concern.

    I renewed, but I may have some insight into this problem.

    1)People are sick of playing the SBC schedule.

    2)Non-conference home schedule sucks.

    3)4pm kickoffs are horrible for tailgaters who actually go to the games.(season-ticket holders)

    4)Last season's run was nice, but I think too little, too late to have large effects on ticket sales. What I mean is that people just were not impressed.

    5)Last 9 seasons, non-SBC 1-A record:

    1-46


    People thought I was nuts back in '97,'98....., due to my constant and heated ramblings on the amount and severity of damage that was being done to the Cajun football program.

    I think a lot of people are still saying "Show Me" before they invest their time and money in Cajun football, and I can't blame them.

    We need to keep the progress going, keep winning football games, and hope we have a huge year. We need shock and awe.

  6. #18

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by HOTBOUDIN
    I renewed, but I may have some insight into this problem.

    1)People are sick of playing the SBC schedule.

    2)Non-conference home schedule sucks.

    3)4pm kickoffs are horrible for tailgaters who actually go to the games.(season-ticket holders)

    4)Last season's run was nice, but I think too little, too late to have large effects on ticket sales. What I mean is that people just were not impressed.

    5)Last 9 seasons, non-SBC 1-A record:

    1-46


    People thought I was nuts back in '97,'98....., due to my constant and heated ramblings on the amount and severity of damage that was being done to the Cajun football program.

    I think a lot of people are still saying "Show Me" before they invest their time and money in Cajun football, and I can't blame them.

    We need to keep the progress gowing, keep winning football games, and hope we have a huge year. We need shock and awe.

    I don't remember if I was calling you nuts in the lat 90's. However, you are right in that those years cost us a whole generation of fans. A 10 year bad streak is hard to overcome. I had not thought about the 4 PM games hurting renewals. They don't seem to hurt in the latter part of the season. I like 4 PM games as I am not a big tailgater and you still have your evening after the game. I realize I am in the minority however and want what is best for the program. To make an impact on attendance, we need three consecutive years of 7 or more wins. That needs to start this year.

  7. #19

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by RedBug58
    You are exactly right. I forgot to renew mine last year and lost 'em. We're playing baseball & going on vacation during the summer and just not thinking about football. I was able to get them back plus 2 more last week.
    I"m curious, does the University mail renewal notices?

  8. #20

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Cajunsmike
    I don't remember if I was calling you nuts in the lat 90's. However, you are right in that those years cost us a whole generation of fans. A 10 year bad streak is hard to overcome. I had not thought about the 4 PM games hurting renewals. They don't seem to hurt in the latter part of the season. I like 4 PM games as I am not a big tailgater and you still have your evening after the game. I realize I am in the minority however and want what is best for the program. To make an impact on attendance, we need three consecutive years of 7 or more wins. That needs to start this year.
    Look at it this way.

    1-A record(SBC schools excluded)


    '82-'96

    48-67

    wins over:

    Texas A&M
    Colorado State
    Southern Miss(4 times)
    Memphis(5 times)
    Tulane(4 times)
    Tulsa(4 times)
    Louisiana Tech(7 times)
    Rice(3 times)
    East Carolina(4 times)
    UNLV(4 times)
    Northern Illinois(6 times)
    San Jose State(4 times)
    ...etc.



    '97-'05

    1-46

    UAB


    As you can see, we have become an afterthought in the region and nationally in terms of competitive 1-A football.

    To be the man, you have to beat the man. If we want to be considered a good 1-A football program, we have to BEAT good 1-A programs.

    We start doing that, and I think you'll see a corresponding spike in season-ticket sales. Well, that, and a few home games with Tulane,Tech, Houston, Rice, SMU, Tulsa, Southern Miss, Memphis.....

  9. UL Football Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Tripple Threat
    I"m curious, does the University mail renewal notices?
    Yes they mail renewal notices sometime in March. And if I recall correctly,this year they followed up the written notice with a phone call. I received my call sometime in April.

  10. #22

    UL Football Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by RedBug58
    You are exactly right. I forgot to renew mine last year and lost 'em. We're playing baseball & going on vacation during the summer and just not thinking about football. I was able to get them back plus 2 more last week.
    Way to go RedBug. I had 13 last year down to 6 this year. Thanks for picking up some of my slack. If things get a little bit brighter prior to the season starting I will pick up some more seats.

    DaddyCajun

  11. #23

    Default Re: In derth of Marketing, Tickets sales still bit down

    "and a few home games with Tulane,Tech, Houston, Rice, SMU, Tulsa, Southern Miss, Memphis....."

    Instead we are suppossed to get all geeked up at the thought of playing mcneese. And there are some that want to make it an annual event. Maybe the admin can have a ticket drive marketed as "back to the Future".


  12. #24

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Hammer58
    "and a few home games with Tulane,Tech, Houston, Rice, SMU, Tulsa, Southern Miss, Memphis....."

    Instead we are suppossed to get all geeked up at the thought of playing mcneese. And there are some that want to make it an annual event. Maybe the admin can have a ticket drive marketed as "back to the Future".

    Tech should be a 1 for 1 deal, yearly.

    I don't see anything wrong with going 2 for 1 to get a home game with any of Tulane/Houston/Rice/SMU/Tulsa/Southern Miss/Memphis.

    The more these teams play us again, the more they will be willing to go 1 for 1. Refusing a 2 for 1 would be the prideful thing to do, but wrong.

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