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Thread: With no marketing, Tickets sales still bit down

  1. #25

    Default Re: In derth of Marketing, Tickets sales still bit down

    amen


    Quote Originally Posted by CajunKahouna
    It is all part of our out-of-date, out-of-touch University leadership!

  2. #26

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Cajunsmike
    If renewals are going slowly, that is a concern. Any idea why that would be the case. There is still time to convince those folks to stay on board.
    Just to compare.

    NON-SBC 1-A wins, last 9 seasons:


    LOUISIANA TECH:

    Alabama(2 times)
    Oklahoma State
    Michigan State
    California
    Boise State(3 times)
    Fresno State(2 times)
    Tulsa(3 times)
    UTEP(3 times)
    UAB(3 times)
    Toledo
    Bowling Green
    etc, etc....



    SBC schools and their # of NON-SBC 1-A wins last 9 seasons

    8-Middle Tennessee
    7-North Texas
    6-Troy
    4-ULM
    3-Arkansas State
    1-FAU
    1-Louisiana
    0-FIU

  3. #27

    Default Re: In derth of Marketing, Tickets sales still bit down

    i have to know; who is ull's "1?" the time period criterion pre-dates a&m, right?


  4. #28

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by sonsissymia
    i have to know; who is ull's "1?" the time period criterion pre-dates a&m, right?
    UAB is the win.

  5. Default Re: In derth of Marketing, Tickets sales still bit down

    If we want fans to get excited then we need to upgrade our OOC schedule. Playing teams such as LA Tech, Houston, and Southern Miss on a yearly basis is one of the things we need to do. Playing McNeese will do nothing to help us and a loss could set us back greatly. I think many people want UL to succeed, but they want proof that this program is moving forward and last season wasn't a flash in the pan. How do we do that? Put together a couple more winning seasons and get some OOC D-IA wins. Also, we need to put together a advertising campaign in the Acadiana area that promotes purchasing UL football tickets. An idea I had was for the Athletic Dept. to work with the Marketign and Advertising departments on campus to develop a campaign for them.


  6. #30

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by RaginCajun77
    If we want fans to get excited then we need to upgrade our OOC schedule. Playing teams such as LA Tech, Houston, and Southern Miss on a yearly basis is one of the things we need to do. Playing McNeese will do nothing to help us and a loss could set us back greatly. I think many people want UL to succeed, but they want proof that this program is moving forward and last season wasn't a flash in the pan. How do we do that? Put together a couple more winning seasons and get some OOC D-IA wins. Also, we need to put together a advertising campaign in the Acadiana area that promotes purchasing UL football tickets. An idea I had was for the Athletic Dept. to work with the Marketign and Advertising departments on campus to develop a campaign for them.
    You get fans excited by winning!!! Boise State won games to get to where they are right now and by not playing "money games" or "body bag" games whatever you want to call them. If you win fans will get excited regardless of who you beat. You have to change the tradition of losing by winning some games and and the best way to do that is to win games regardless of who they are against.

  7. #31

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by RaginCajun77
    If we want fans to get excited then we need to upgrade our OOC schedule. Playing teams such as LA Tech, Houston, and Southern Miss on a yearly basis is one of the things we need to do. Playing McNeese will do nothing to help us and a loss could set us back greatly. I think many people want UL to succeed, but they want proof that this program is moving forward and last season wasn't a flash in the pan. How do we do that? Put together a couple more winning seasons and get some OOC D-IA wins. Also, we need to put together a advertising campaign in the Acadiana area that promotes purchasing UL football tickets. An idea I had was for the Athletic Dept. to work with the Marketign and Advertising departments on campus to develop a campaign for them.

    Here in Houston, the University of Houston is already running ads for the "Home Team" on tv, with former Heisman Trophy winner Andre Ware narrating with highlights of last year and comments by current players. This is a good marketing campaign and something UL should be doing right now. Get Jake Delhomme to do an intro along with some other pro players living in the area, show highlights of last year, get fans pumped up about the coming year and our race to a Bowl game, and let's get fans excited about their "Home Team". To just sit on your buts and expect fans to start buying tickets now won't work. UL needs to be more proactive in getting this community excited about UL football and increasing season tickets.

  8. #32

    Default Re: In derth of Marketing, Tickets sales still bit down

    Im as big a baseball fan as anyone but Mr. David Walker don't you think it might be time to stop selling baseball tickets for the 2006 season? http://www.ragincajuns.com/Tickets/tickets.htm What about moving football tickets above 2005 basketball?


  9. #33

    Ragin' Cajuns Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by SugarLandCajun
    Here in Houston, the University of Houston is already running ads for the "Home Team" on tv, with former Heisman Trophy winner Andre Ware narrating with highlights of last year and comments by current players. This is a good marketing campaign and something UL should be doing right now. Get Jake Delhomme to do an intro along with some other pro players living in the area, show highlights of last year, get fans pumped up about the coming year and our race to a Bowl game, and let's get fans excited about their "Home Team". To just sit on your buts and expect fans to start buying tickets now won't work. UL needs to be more proactive in getting this community excited about UL football and increasing season tickets.
    Yes it time to begin promoting Cajun Football. And I like your suggestion about using former cajun stars such as Jake Delhomme to cut spots highlighting last years campaign.... The time to begin promoting football is now....

    Who should take the lead in promoting 2006 Cajun Football? From my point of view it should be KPEL, since they hold the contract for broadcasting all Cajun Football games. They have the technical know how to develope this spots. It's called promoting events that you are going to broadcast.

    The reason KPEL should begin now is the fact that the summer time is vacation time for most people will be in and out of the area during this period. By running Cajun football promo's now you increase the probability that people who are in or out of the city will hear the promo's.

    Furthermore, The spots should be run on all live programs on KPEL ESPN 1420. Also, KPEL parent company owns seven stations in the Lafayette area --- these promo's should run on all seven stations.

    And as a public service, KPEL should make the prom's available to all stations in the Acadiana area - from Morgan City to Crowley and beyond for broadcast in their particular.

    Regarding TV.. I believe the local Fox (channel 17) station has broadcasted some Cajun events. They can assist the University by developing TV promo's promoting 2006 Cajun fotball.

  10. #34

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by Digger
    Yes it time to begin promoting Cajun Football. And I like your suggestion about using former cajun stars such as Jake Delhomme to cut spots highlighting last years campaign.... The time to begin promoting football is now....

    Who should take the lead in promoting 2006 Cajun Football? From my point of view it should be KPEL, since they hold the contract for broadcasting all Cajun Football games. They have the technical know how to develope this spots. It's called promoting events that you are going to broadcast.

    The reason KPEL should begin now is the fact that the summer time is vacation time for most people will be in and out of the area during this period. By running Cajun football promo's now you increase the probability that people who are in or out of the city will hear the promo's.

    Furthermore, The spots should be run on all live programs on KPEL ESPN 1420. Also, KPEL parent company owns seven stations in the Lafayette area --- these promo's should run on all seven stations.

    And as a public service, KPEL should make the prom's available to all stations in the Acadiana area - from Morgan City to Crowley and beyond for broadcast in their particular.

    Regarding TV.. I believe the local Fox (channel 17) station has broadcasted some Cajun events. They can assist the University by developing TV promo's promoting 2006 Cajun fotball.
    I heard something on ESPN1420 (KPEL) this morning which is a promotion. It is advertising the Robert Lee basketball camp which starts on June 19 I believe. Jay does a good job on the spot and I bet KPEL is doing this at no charge to the basketball program.

  11. #35

    Default Re: In derth of Marketing, Tickets sales still bit down

    Quote Originally Posted by SugarLandCajun
    Here in Houston, the University of Houston is already running ads for the "Home Team" on tv, with former Heisman Trophy winner Andre Ware narrating with highlights of last year and comments by current players. This is a good marketing campaign and something UL should be doing right now. Get Jake Delhomme to do an intro along with some other pro players living in the area, show highlights of last year, get fans pumped up about the coming year and our race to a Bowl game, and let's get fans excited about their "Home Team". To just sit on your buts and expect fans to start buying tickets now won't work. UL needs to be more proactive in getting this community excited about UL football and increasing season tickets.
    I'm sure there are many ways of promoting the program. The idea of Jake, Peanut, Ike, etc would be great. Today's Ragin Cajun - Tomorrow's NFL star, etc. We're getting enough guys playing at the next level and that can be positively promoted.

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