I kind of know the first one but does anyone know the university's brand, its values, or interests?
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I kind of know the first one but does anyone know the university's brand, its values, or interests?
Not sure, I'm not sure they know.
Remember these are some of the same brilliants who in a precursor to wokism evicted the well-established and universally loved Lady Cajuns brand.
If there was ever anything that perfectly aligned with "the university's brand, its values, or interests" it was Lady Cajuns.
To further not answer your question I would have considered that since the word is used a lot they think "cULture" aligns with "the university's brand, its values or interests" ? but nothing aligns better with Louisiana's cULture than its #1 natural habitat tourist attraction, so I wonder?
I say that especially since there is a miniature version on Louisiana Prime, and by the way is the #1 reason alumnus return to UL's campus for visits. Namely with the hope of seeing its forever mascot an alligator.
So I don't really know.
"To further not answer your question"- make a tshirt or even better a coffee mug!!!
Branding is a long time odyssey for our university. Some but not all self inflicted. Still progress has been made over the years. Yes, Lady Cajuns worked well. Men and women are different, why make same? Prior to woke, was called 'PC'. Need to flush all that nonsense. Just treat everyone with respect. With regards to elevating 'some thing' to mascot status, obviously not a priority for the university or its branding efforts whatever that means. The overriding Ragin Cajun athletic top of mind brand needs to become (besides our name)- football, basketball, baseball, softball win, win, win, & win. Hopefully we will be aggressive in hiring a winning basketball coach in the next few months, snap the program out of the basketball doldrums.
As far as Athletics use Louisiana or UL, and academics don't, and continue with this @ Lafayette garbage and more, there WILL NEVER be an alignment with any "brand"...
<a href="https://louisiana.edu/news/living-our-brand">louisiana.edu: Living Our Brand</a>
For your reading pleasure to pick apart.
No mention of outsourcing the Pepper, or even mention of the pepper.
LOL
Louisiana in conjunction with Southwestern 8 times.
Louisiana in conjunction with Lafayette 7 times.
Lafayette 19 times.
"Dronet said in a 1998 interview. “When you add ‘Ragin’ ’ in front of ‘Cajun,’ you get athletic teams that are hot, exciting and on the move"
The above is what led the outside firm to come up with the pepper, but the outsourced designer actually stole the concept from a 1988 season ticket drive promo that showed a pepper as a football with the tag line "Hottest Game in Town"
<i>'That committee determined that Ragin’ Cajun is not an animal or person. Instead, it describes a culture and feeling. “It means hot and spicy food. It means zydeco and Cajun French music. It’s festivals. It’s people who work hard, play hard and spend Sundays with their families,” Dronet said in a 1998 interview'</i>
So can we get foot trucks positioned all around The Swamp and unending Zydeco and Cajun French music bands as well?
<i>That committee determined that Ragin’ Cajun is not an animal or person. Instead, it describes a culture and feeling.</i>
That ignores the fact that Louisiana is The Sportsman's Paradise and Cajuns relate to the outdoors, which is why the Alligator Spirit Booster is a perfect fit.
For 12 years, I have been proposing adding food trucks, making the game a festival-type atmosphere, building a square for tailgating, and making games fun and lively. I also tried to help improve their brand by promoting "Louisiana" more and "Ragin' Cajuns" less. I wasn't a big voice, but I was a voice for this. I love sports, but I'm not a coach; I'm not going to be too critical of something where another person has more experience and knowledge. I can sit back here and be critical all day, but when it comes to branding and gameday atmosphere, I can give my ideas, and maybe people will try them out.
Plus, I'm not trying to see UL go down the tubes and be like ULM, where we're getting 8k a game, and our fanbase is dwindling because most of the fans are 60 and above. No offense to the people on this board, but it's true. Do you see many 20, 30, or 40-year-olds at the game? Do you see a bunch of young kids? In 20 years, the majority of our fans would have passed away. Are we making an avenue for new fans? Are we moving the brand forward? Are we trying to become a major college? Are we promoting Louisiana statewide? My answer is no, we haven't done it, or in my eyes, we haven't done it correctly.
Then you have a group of millennials, aged 25 to 45, that try to make a difference—like Corey, me, the people on Ragin Review and MAT, or anyone on this board or on X. They see what is going on with the fanbase dwindling and offer up solutions and try to care, and what happens? They get knocked down, pulled down, get letters sent by lawyers, and are told to shut up because someone is trying to create a mascot for the school that built this narrative with three phases, writings, pictures, graphics, and art—and you all shut him down for trying to make a difference!
Look, they've got people who are supposedly smarter than me; they can figure it out! They really don't know, or they do and don't care. So, good luck. Hopefully, in 10 years, the school is not getting 7k a game, struggling to survive, and having budget problems, and doesn't have to drop down. Good luck, Louisiana-Lafayette, ULL, UL, Louisiana—whatever it is you want to be called, good luck!!
I will be a fan seeing its school just die off little by little piece by piece year after year as time
moves forward.