The Louisiana Ragin' Cajuns released a hype video combining the school and community. Continue reading…
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The Louisiana Ragin' Cajuns released a hype video combining the school and community. Continue reading…
If a tree falls in the forest…
terrible headline
Not sure if anyone noticed, but there are grammatical errors in the copy. When we pay the kind of money we pay for copy and production on a project like that, we shouldn't see that sort of thing. This is, after all, higher education. And we're an R1 university, but we can't get the language right.
USL'd.
I'm still stuck on the message, I haven't gotten as far as you.Quote:
Originally Posted by Louisiana84
It's a fantastic message for a "town" but the worst possible message for a university.
I will have to find Dr. Edwin Lewis Stephen's statement from around 1905 (give or take) where he railed against the localization of the school.
Basically he said if you localize the school it will fail.
It's one of the reasons he recruited the whole state and the school was the 2nd largest public U by the time he retired.
You write commercial copyQuote:
Originally Posted by Louisiana84
As spoken...it's never grammatically correct. You let the sight, sound and emotion of the video speak for you, the copy just echoes what you're seeing.
I've written hundreds of commercials, tv, radio, digital in my 40 year career...random thoughts on paper...nothing wrong with the copy or VO of this 2 minute video, it's very well done...
I like our video better than the LSU one narrated by the rock. I like the fact our video showed we can be proud of multiple sports. LSU still hanging on to that banner year in football. I remember. I remember. I remember……
Whether it is reality or not, a University OWNING it's own town should be taken as a GIVEN, while casting the net as wide as possible.
"Our Town" for a State influencer, is an underachievers slogan.
It's all marketing.
jmo
But you have to start somewhere and I applaud them for that.Quote:
Originally Posted by Turbine
Let's start making our nets for next year.
I know you are correct, and I have to believe this is a ground zero effort making up for lost opportunities.Quote:
Originally Posted by moorecajun
If that is where they are coming from, I applaud them, as well.
Turbine,
Have you ever seen this university do a similar Ad campaign for the Academic side?
As far as I can tell, we are always pushing our status, nationally, in all academic rankings. I'm pretty sure the selling point to future students is all about Tier 1 and similar things.
So, they push Nation-Wide academically, and Hyper-Local for athletics. I don't think that is by accident.
This is great, but how is this getting out to the masses to view and get on board with the campaign?
I've been off of social media for a couple of weeks. The only reason I heard about it is through the magic of the Rage Page. I'm sure this was floating around the university accounts on various platforms.
There are a few ways to put this 2 minute beauty on video all across the marketQuote:
Originally Posted by RaginScotsman
There is a class of time called Direct Response that utilized 120 second spots...cheap, cheap rates, sir from 430a to 1am..it is cash in advance, and if it airs more than it gets preempted, your good...buy the open inventory weekly.
The other option is called per inquiry..slam a call to action, text Cajuns for season tickets to 70504. Everytime a call comes in there is a payout from client to keep the commercial airing..Small seed money needed to kick things off....both of these options work on OTT, cable, commercial tv. Per inquiry can translate to digital....
Otherwise, email video as attachment to friends and ask them to share with their contacts etc