The Ragin Cajun Brand & Conference Realignment: Rick Jones

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Originally Posted by Turbine

We need LEVEErage that asset.

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……How many kids and grown-ups would buy the tee….”I rolled the North Endzone at Cajun Field”

nm

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Originally Posted by HOUCajun

He loves the hill with the kids playing on it!

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As a parent it's the only way we get to stay the whole game.

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Originally Posted by Cajunsmike

I agree with his analysis. Twitter is not real life and much of social media is simply repeating talking points to people already in the choir. Need to reach students in a different way but I am not sure what that way is.

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Twitter and FB are good starting places, but the content of your post/ad has to be shared for it to do any good. A better solution is to target and drill down using consumer data points, based on your digital bread crumbs, where your targets are most likely to see your ad. John Studmuffin is a soph., he lifts weights, likes to read about different techniques to use with his weights. Boom, as he searches or goes to his favorite site, he's served a digital ad. How many gross impressions do you want? 50, 60 thousand? There are media companies that can do that. CPM in this market is low...beats FB and Twitter...although those are utilized as well, depending on your needs and plan.

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Originally Posted by fanof71

Twitter and FB are good starting places, but the content of your post/ad has to be shared for it to do any good. A better solution is to target and drill down using consumer data points, based on your digital bread crumbs, where your targets are most likely to see your ad. John Studmuffin is a soph., he lifts weights, likes to read about different techniques to use with his weights. Boom, as he searches or goes to his favorite site, he's served a digital ad. How many gross impressions do you want? 50, 60 thousand? There are media companies that can do that. CPM in this market is low...beats FB and Twitter...although those are utilized as well, depending on your needs and plan.

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Like Rick said, how to you reach the GEN Xers? I don't think we have a boomer / millennial problem.

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Originally Posted by ManAboutTown

Like Rick said, how to you reach the GEN Xers? I don't think we have a boomer / millennial problem.

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That was for example purposes only...the same can happen, reach genx the same way

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Originally Posted by fanof71

That was for example purposes only...the same can happen, reach genx the same way

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Gotcha. Well, we need to continue to do what we’re doing then, I suppose. It can be better.

This podcast was worth every minute of my time. I did not want it to end.

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Originally Posted by Louisiana84

This podcast was worth every minute of my time. I did not want it to end.

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Appreciate that very much. The response to the episode has been unbelievable.
We are working a few different guests that are in line with what Rick's duties are regarding UL. More people need to hear our story.

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Originally Posted by ManAboutTown

Appreciate that very much. The response to the episode has been unbelievable.
We are working a few different guests that are in line with what Rick's duties are regarding UL. More people need to hear our story.

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Matt, would love to hear from someone who's job it is to put out timely event messaging. Two (and there are hundreds more) examples...yesterday Nico timelines about setting up tailgating..and today on I-10 I see an electronic billboard promoting App game. Finally!!!

Maybe the person in charge of all digital content placement.