Marketing & Digital

I ran some numbers, since there's been a bunch of talk about students not getting any digial ads served to them about football games. Using a 15 mile radius around zip 70504, the total market size to those who id as students is about 16,000. You could serve up 160,000 gross impressions (each student 10x) via phone, laptop, or social media for $1600. 6 home games, $9600 total investment.

So, lets say 2000 students show up each game, half bring a friend with a ticket..what are those $10? And everyone averages $15 in concessions. Over 6 home games, ROI is $270,000 Gross...wouldn't know the net, net...but you see how this works...

Just the nudge would probably get you 2000 . . .

Quote:

---

Originally Posted by fanof71

I ran some numbers, since there's been a bunch of talk about students not getting any digial ads served to them about football games. Using a 15 mile radius around zip 70504, the total market size to those who id as students is about 16,000. You could serve up 160,000 gross impressions (each student 10x) via phone, laptop, or social media for $1600. 6 home games, $9600 total investment.

So, lets say 2000 students show up each game, half bring a friend with a ticket..what are those $10? And everyone averages $15 in concessions. Over 6 home games, ROI is $270,000 Gross...wouldn't know the net, net...but you see how this works...

---

We could buy a whole set of banners with that kind of money.

Don't we have a Marketing Department?

Quote:

---

Originally Posted by Etowncajun

Don't we have a Marketing Department?

---

We're not sure at this point....

Quote:

---

Originally Posted by fanof71

I ran some numbers, since there's been a bunch of talk about students not getting any digial ads served to them about football games. Using a 15 mile radius around zip 70504, the total market size to those who id as students is about 16,000. You could serve up 160,000 gross impressions (each student 10x) via phone, laptop, or social media for $1600. 6 home games, $9600 total investment.

So, lets say 2000 students show up each game, half bring a friend with a ticket..what are those $10? And everyone averages $15 in concessions. Over 6 home games, ROI is $270,000 Gross...wouldn't know the net, net...but you see how this works...

---

Thanks for the information. To me just breaking even or losing $800 would be an investment in the future. I do not think you need to make huge amounts of money to have a good return. But that is just me.

Quote:

---

Originally Posted by MelRock

Thanks for the information. To me just breaking even or losing $800 would be an investment in the future. I do not think you need to make huge amounts of money to have a good return. But that is just me.

---

For example only..

Quote:

---

Originally Posted by fanof71

For example only..

---

I get that, I wasn't trying to take anything away. My point was that we have to start somewhere, even losing a few dollars.

The 60s and 70s graduates and some 80s are the core of the season ticket holders. We did not develop new fans to take our place. We had good support in those years. Tamarello , Stokely. Robertson.

Quote:

---

Originally Posted by Tasso

The 60s and 70s graduates and some 80s are the core of the season ticket holders. We did not develop new fans to take our place. We had good support in those years. Tamarello , Stokely. Robertson.

---

Agreed. Some of what is happening here is that we are paying for sins of the late 90’s. The people that will show up no matter what…they are dwindling.

Quote:

---

Originally Posted by CajunRebel

Digital marketing has nothing to do with creating good videos. It’s about getting people to engage with and find meaning in those videos and your organization as a whole.

Our content creation people have done great work for a long time now, but damn near all of it was focused on recruits, not fans.

It wasn’t that long ago that we were putting 25-30k in Cajun Field every week and the product was exactly the same. I like Maggard a lot but his administration has neglected the fan base for a long time. I think he assumed that if we won football games the fans would show up. But that’s not how it works.

People need something to invest in. They need a story to follow. They need a reason to show up. We’ve done a ____ poor job of giving them that.

---

This is it. Where were the people explaining why the Cajuns going to Hattiesburg for the first time since 2008 and renewing a rivalry from the 80s and 90s? Where were the story tellers? Half the people in legacy media hear are ancient. They've seen the battles. How did we not tap those resources, connect them with the content producers across social media and digital media, and churn out story after story about the connection between the two schools? Where was the archived footage of Mike Des limping around that football field in 2008 getting his teeth kicked in while dragging the dead carcass of a football team to the finish line? Where were the Favre/Delhomme stories? The archived footage from the 80s and 90s Stokely teams? It's just never going to occur to these people to learn our history and then relay it to the new fans they're trying to cultivate.

Quote:

---

Originally Posted by fanof71

evan.roberts@louisiana.edu

hwilliams@louisiana.edu

sam.demuzio@louisiana.edu

hunter.neel@louisiana.edu

These folks are in charge of marketing and digital... the failure of attendance rests with them along with Dr. Maggard... attendance wise, the entire season has been a total fail... Email away... MAT, these are the folks you guys need to have in... accountability is a _____... and throw in the band director for good mesure as well....

---

Believe it or not, we've actually been in touch with a couple of them. Much more pro-RR than you might think. I think the new hires just walked into a situation that they had no idea how bad it was. And they're learning this environment. Maybe even some culture shock. We are paying for the total failure to handle hiring and promotion since the last snap of the football season, and the dysfunction of the RCAF.

Now, I did tell the ones we've talked to, we'd be fair. But we'd be critical when necessary. This entire season has been completely unacceptable from a marketing, merchandising, promoting and messaging standpoint. That's not even debatable.