2016: Alden Report Released by University of Louisiana Athletics

We have failed, not just miserably, but spectacularly, in virtually every facet of promoting our brand and selling our product. If we follow the plan set out in this report, we can reverse this failure and make it a success. Much of the money will come from outside of Acadiana, from people and sponsors who want to capitalize on our unique brand.

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Originally Posted by Cajun90

Student fees have to be voted on by students. There is a less than zero chance of that happening in the current economic environment. TOPS covers tuition NOT fees. As such Universities have gone down that road numerous times and you can't blame them. As such a big part of attending college in Louisiana isn't covered by TOPS and the downturn in O&G has compounded the issue. No way you get 50% of the students and their parents to vote this in right now. So it is a mute point.

Per VOB we just need to move on and figure out what else we can do at this time. Maybe someday we can take another look at a student fee but it isn't happening today.

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---Admittedly, this is not a good time for a student vote on this issue, but you don't need 50% of the student body but rather OVer 50% of the total vote---the last student vote passed but only by a very little if I remember correctly---It would take a hugely successful plan to get it done selling an enhancement to your degree, the afore mentioned small % increase, admission to all the games and some type of shirt or fringe to go with it--beer party or whatever---Alumni selling the point of the athletic value and the chance for matriculation to a P-5 conference----Also the calculation of losing and the ramifications of that!!

"Brand Summary"
-You have a unique and authentic brand that can be monetized to fund athletics.

-Your constituents want to lead more, do more, pay more.

-you need a comprehensive brand plan with specific deliverables and timelines, developed by a task force from a cross section of both the University and the community.

-You need to execute this plan and NOT PUT IT ON A SHELF...

-YOU NEED TO MOVE QUICKLY ON ALL FRONTS OR RISK BEING PERMANENTLY LEFT BEHIND....

Let that sink in boys and girls.....this is it.

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Originally Posted by HoustonCajun

Couldn't we just charge every student a ticket fee every semester that gets them into every event? Add a ticket fee as part of tuition. Why would that need student approval? $125 per semester per student is a hell of a bargain. Considering all the sporting events we have in all sports, that would come to just a couple of bucks per event. Why should they automatically get into every event free? Like us, students want to see UL excel and take pride in having a nationally recognized program and degree. A very small price to pay. I work with a Texas A&M alum and he said they did that there, except it was more like $250 a semester.

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heck of a bargain, eh? as compared to free now. 50% of students won't approve, heck I might not

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Originally Posted by Stabil123

We're all entitled to our own opinions, but not our own facts. People with money in this area have stepped up, I asked just where will the $10 million come from , why not increase Tuition by 1 or 2 %, and what are the new sources or in your case I guess we need to find 1,000 people to put up $10,000 each, good luck with that.

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Of course some of our alumni with money have stepped up, some in a very big way. My point is that we have done a horrible job of promoting ourselves outside our alumni circle. We don't need to find 1000 people to put up $10000 each; we need to sell all of our athletic contests as self-produced packages to ESPN, FSN and others at a profit; we need to quit giving our product away for others to profit from it. We need to quit letting students in free to games, since we won't get a fee. We need to establish our brand as strongly as possible nationwide, even worldwide. A person in Poland or South Africa can buy our merchandise as easily as one from Lafayette. We have not even begun to tap our potential market.

I've never been a big fan of most mascots but then, it's been a long time since I was a kid. And while the cayenne pepper seems to have taken a lot of heat (pun intended) from some fans, it was much better in my opinion than that hideous whatever it was with the square head. Never saw the connection there.

Now, just thinking out loud here. Has anyone ever considered approaching the folks at Tabasco for some sort of joint advertising and promotion? That name is known world-wide.......I know because I've seen their products all over the world.

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Originally Posted by Ragin' Caleb

heck of a bargain, eh? as compared to free now. 50% of students won't approve, heck I might not

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Well, if you don't vote for one then they can add student tickets without a vote. Either way it will eventually need to get done. Nothing is free.

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Originally Posted by Ragin' Caleb

heck of a bargain, eh? as compared to free now. 50% of students won't approve, heck I might not

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Again, why do they have to approve? Simply add a ticket fee as part of tuition and fees m.

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Originally Posted by CajunT

Well, if you don't vote for one then they can add student tickets without a vote. Either way it will eventually need to get done. Nothing is free.

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I'll cross that bridge when it gets here

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Originally Posted by HoustonCajun

Again, why do they have to approve? Simply add a ticket fee as part of tuition and fees m.

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By UL system rule, student fees must be self imposed by vote. UL can't add a ticket fee, but it can simply stop letting students in free, charging either full price or a reduced price with ID.

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Originally Posted by HoustonCajun

Again, why do they have to approve? Simply add a ticket fee as part of tuition and fees m.

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Perhaps I'm mistaken, but I was under the impression that we already have a few in place for this exact thing.

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Originally Posted by CajunT

Just for the record this is not the entire report. Also, I've been told that UL will retain the services of the consultants going forward.

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Brother Brian, UL will retain the services of the consultants going forward. However, if Dr. Savoie does not follow there recommendations, they will pick up there toys and go home. Guaranteed!!

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Originally Posted by VObserver

By UL system rule, student fees must be self imposed by vote. UL can't add a ticket fee, but it can simply stop letting students in free, charging either full price or a reduced price with ID.

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Good luck getting them to attend if its no longer free.

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Originally Posted by Lafitte the Pirate

Brother Brian, UL will retain the services of the consultants going forward. However, if Dr. Savoie does not follow there recommendations, they will pick up there toys and go home. Guaranteed!!

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Next move is his Mike, after that we will just have to wait. For me it's simple, if the same captain remains at the wheel the iceberg is straight ahead.

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Originally Posted by Lafitte the Pirate

Brother Brian, UL will retain the services of the consultants going forward. However, if Dr. Savoie does not follow there recommendations, they will pick up there toys and go home. Guaranteed!!

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Son of a _____... Look who showed up!!

Z

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Originally Posted by Ragin' Caleb

I'll cross that bridge when it gets here

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I understand, enjoy it while you can because D-Day is coming sooner than later. The report clearly states these funds can't just be raised by supporters.

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Originally Posted by CajunT

I understand, enjoy it while you can because D-Day is coming sooner than later. The report clearly states these funds can't just be raised by supporters.

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But, but, but... we always take great pride in stating that we are the cheapest University in the South!!! This would ruin everything!

Z

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Originally Posted by Lafitte the Pirate

Brother Brian, UL will retain the services of the consultants going forward. However, if Dr. Savoie does not follow there recommendations, they will pick up there toys and go home. Guaranteed!!

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They won't be the only ones picking up their toys. The fishing holes will be full of ex-Cajuns fans.

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Originally Posted by cb089

Keep in mind, we're discussing the generation who overwhelmingly supports Bernie "Free $*!# " Sanders. Good luck getting them to attend if its no longer free.

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Well, then they will find themselves sitting outside for major sporting events in the future in baseball, football, softball and basketball. If they are not giving a dime now, where does it hurt you? Notice, the report talks about season tickets revenue and not attendance. Free tickets only inflates your attendance numbers, it does nothing to increase your revenue.

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Originally Posted by VObserver

They won't be the only ones picking up their toys. The fishing holes will be full of ex-Cajuns fans.

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You know how much money could have been saved if 2 years ago these clowns in charge would have just listened to a certain someone who almost verbatim said the same thing as Alden?

Z

The ____ing hits keep coming!!

Bourbon and water under the bridge.....

One of the competitor's questionnaire mentioned misspelled words on the cajundome jumbotron. I'm glad that was mentioned because when I see that kind of stuff my blood boils. It's amateur and so embarrassing.

"Baseball has potential." .... GFY dude.

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Originally Posted by CajunJack55

Perhaps I'm mistaken, but I was under the impression that we already have a few in place for this exact thing.

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You're right. They already pay a ticket fee. That's why they get in "free." I think it's $100/yr. And to the average student who doesn't attend many games, it's no bargain.

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Originally Posted by CajunRebel

You're right. They already pay a ticket fee. That's why they get in "free." I think it's $100/yr.

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CajunRebel, I look at the fees that I pay since I have one at UL now, two last year. What is it listed as, because nowhere have I seen a described ticket fee?