The Building of Russo Park at Louisiana

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Originally Posted by Turbine

"Would have already" is inaccurate.

Naming rights relationships are never imitated by the corporation for one simple reason.

1) Whatever venue they are attracted to is already taken.

It is up to the venue to make known the availability., and then make their pitch.

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Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them. So if they wanted to simply donate, they would have already. What does Cajun Field bring exposure to? 15-20k people 6 times a year? Couple of games on ESPN3? People driving by? We don’t exactky have a great package to sell. At this stage, approaching someone with sentimental attachment to the university would probably get the most dollars..like baseball.

nm

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Originally Posted by crazycajun

Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them.

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You are absolutely correct. Tabasco is a worldwide top brand and there is little ROI for naming rights to a regional athletic facility. They were approached about naming rights to the SuperDome (before Mercedes) and did not see the value. With that being said, Tabasco is a big supporter of the university for both academic and athletics. They sponsor the annual golf tournament and assist in many other fundraising activities. Their executives recently toured the new athletics performance center and Russo Park so they are very familiar with our venues. They also employ 10-15 UL student interns at any one time. I am not sure of any company in the area that is more supportive of our intern program than Tabasco. Many of the current executives are UL grads but the board is all family and few, if any, have UL diplomas. It is definitely a family run business.

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Originally Posted by cypremort

You are absolutely correct. Tabasco is a worldwide top brand and there is little ROI for naming rights to a regional athletic facility. They were approached about naming rights to the SuperDome (before Mercedes) and did not see the value. With that being said, Tabasco is a big supporter of the university for both academic and athletics. They sponsor the annual golf tournament and assist in many other fundraising activities. Their executives recently toured the new athletics performance center and Russo Park so they are very familiar with our venues. They also employ 10-15 UL student interns at any one time. I am not sure of any company in the area that is more supportive of our intern program than Tabasco. Many of the current executives are UL grads but the board is all family and few, if any, have UL diplomas. It is definitely a family run business.

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I wasn’t implying they were supportive of the university but this tobasco naming rights thing has been talked about forever..all the way back to “we should get red turf like Boise” and call it tobasco field. If i had to guess football will probably go like baseball, biggest contributor to the upgrade will have naming rights. Like the indoor, apc and baseball stadium.

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Originally Posted by crazycajun

Not naming rights..donate...them giving us millions to put their name on the stadium would be a donation because it brings little to no Branding value to a brand that is globally recognized. You want max value? Sell it someone who thinks it will make them money..not cost them. So if they wanted to simply donate, they would have already. What does Cajun Field bring exposure to? 15-20k people 6 times a year? Couple of games on ESPN3? People driving by? We don’t exactky have a great package to sell. At this stage, approaching someone with sentimental attachment to the university would probably get the most dollars..like baseball.

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Not naming rights on a stadium, naming rights on a cULinary School.

Ask Jim Moncus...his name is everywhere else...and I’m fairly certain he still has a few coins leftover...

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Originally Posted by Turbine

Not naming rights on a stadium, naming rights on a cULinary School.

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Nobody pays to watch people culinary, they just wanna eat.

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Originally Posted by crazycajun

Nobody pays to watch people culinary, they just wanna eat.

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The next project at Tigue should be tony and babs cleaning out their offices and getting a real coach that will meet the expectations the new facility has...

Does Mercedes really need naming rights to 2 domes to get global naming recognition?

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Originally Posted by CajunPride

Does Mercedes really need naming rights to 2 domes to get global naming recognition?

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Good point.

And even though I usually really dislike pine trees, I saw some that would ideal to plant at the Tigue. These should be planted along the propert line in LF CF, and as close to the track field as possible....so that we add seating or party decks in the out field.

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Originally Posted by CajunPride

Does Mercedes really need naming rights to 2 domes to get global naming recognition?

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Need?

No they don't.

That is why a Tabasco Field or a Tabasco Stadium is not a far fetched concept.

All UL needs is a unique V.A.P.

I am certain Daimler did not set out looking for multiple stadiums to name.

Cajun power would be the best 1st down sponsor for football broadcasts and over the PA

Cajun Power 1st down!! Would be the coolest