Re: Acadiana Advocate named official news partner for Cajun athletics
I have an honest question for you guys. Do you guys truly believe that removing Lafayette from our name will result in an increase in our fan base? I just don’t see that it will make much difference when the vast majority of people in our state are convinced that there is room for only one “national” university in Louisiana. I live in Baton Rouge and I spend most of my time here and in New Orleans. I can tell you, LSU totally OWNS these two markets and I just don’t believe the name issue has a thing to do with it.
Don’t get me wrong, I’m 100% in favor of the name change, but I don’t think that having the word Lafayette attached to our name has anything to do with how most people view us. The two are totally separate issues.
Re: Acadiana Advocate named official news partner for Cajun athletics
Oiler it’s all about building the brand. Every brick is valuable. The name thing is a pallet of bricks. The LSU brick wall isn’t ever collapsing. Still we’re going to put a pretty nice wall together.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
Oiler
I have an honest question for you guys. Do you guys truly believe that removing Lafayette from our name will result in an increase in our fan base? I just don't see that it will make much difference when the vast majority of people in our state are convinced that there is room for only one "national" university in Louisiana. I live in Baton Rouge and I spend most of my time here and in New Orleans. I can tell you, LSU totally OWNS these two markets and I just don't believe the name issue has a thing to do with it.
Don't get me wrong, I'm 100% in favor of the name change, but I don't think that having the word Lafayette attached to our name has anything to do with how most people view us. The two are totally separate issues.
It's about branding consistency. Talk to most people in marketing and they will tell you how important name recognition is. When I meet people outside of Acadiana I have heard 4 different names for our university. This degrades value either consciously or subconsiously. We have recruits calling us University of Lafayette. On the surface may seem like no big deal. But when you want name recognition nationally you need continuity of your brand.
It’s why LSU has spent many millions to make sure they are called LSU and not Louisiana State.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
Rougarou
It's about branding consistency. Talk to most people in marketing and they will tell you how important name recognition is. When I meet people outside of Acadiana I have heard 4 different names for our university. This degrades value either consciously or subconsiously. We have recruits calling us University of Lafayette. On the surface may seem like no big deal. But when you want name recognition nationally you need continuity of your brand.
It's why LSU has spent many millions to make sure they are called LSU and not Louisiana State.
And, we need brand recognition and acceptance within Louisiana like we are now getting nationally. I hope Learfield gets these things that I mentioned corrected. Just change UL-Lafayette to UL Ragin Cajuns and put that on the Baton Rouge and New Orleans edition Sports Headers. Branding is a
never ending initiative.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
CajunEXPRESS
Oiler it’s all about building the brand. Every brick is valuable. The name thing is a pallet of bricks. The LSU brick wall isn’t ever collapsing. Still we’re going to put a pretty nice wall together.
.......you are so correct about the bullets or bricks adding up......just think when we play Mississippi, Alabama,Florida, Georgia, Tenn, Ark and the rest of the state named schools and are referred to as Louisiana.......so I have my tickets and preview of the game and someone asks who we are playing.......LOUISIANA!!!
Re: Acadiana Advocate named official news partner for Cajun athletics
It isn't going to be consistent overnight.
Starting to say "Learfield must correct this" when the agreement is one day old is a bit childish.
Take a deep breath. We have waited more than 20 years for this to happen. Give them some time and space to iron things out.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
talktomewillis
It isn't going to be consistent overnight.
Starting to say "Learfield must correct this" when the agreement is one day old is a bit childish.
Take a deep breath. We have waited more than 20 years for this to happen. Give them some time and space to iron things out.
I agree we need to give Learfield some time to take care of this. However, we can't let this drag on indefinitely, as has often happened in the past. It will happen again if we let it.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
RaginFan2
I agree we need to give Learfield some time to take care of this. However, we can't let this drag on indefinitely, as has often happened in the past. It will happen again if we let it.
Agreed, but I believe Dr Maggard and Patrick Crawford are not only on top of this, but passionate about it. That is needed to be vigilant.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
talktomewillis
It isn't going to be consistent overnight.
Starting to say "Learfield must correct this" when the agreement is one day old is a bit childish.
Take a deep breath. We have waited more than 20 years for this to happen. Give them some time and space to iron things out.
One would think if you are moving on from your home town paper and officially replacing it with a BR paper while expanding into BR and NO markets with the Advocate, that they would have crossed all T's and dotted all I's before rolling this out. Guess we'll find out soon enough what kind of a deal was made on this.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
Boomer
.......you are so correct about the bullets or bricks adding up......just think when we play Mississippi, Alabama,Florida, Georgia, Tenn, Ark and the rest of the state named schools and are referred to as Louisiana.......so I have my tickets and preview of the game and someone asks who we are playing.......LOUISIANA!!!
If we play any SEC program on the SEC network, we will never be referred to as Louisiana as per their agreement with LSU.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
ULvictory
LOL
More paranoia from our state brethren in the east I see
.....Well let’s hope the name creeps in through other sources......when did this happen?
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
Big Buds
I thought we were Louisiana vs. aTm and Bama over the last couple years?
Yes and they complained and asked the SEC Network not to allow us to use Louisiana to protect their brand. The SEC complied and we will no longer be allowed to use it on the SEC Network.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
CajunT
Yes and they complained and asked the SEC Network not to allow us to use Louisiana to protect their brand. The SEC complied and we will no longer be allowed to use it on the SEC Network.
Is our game vs Miss State on the SEC Network? Will the SuperDome call us Louisiana? How will the Advocate refer to us for that game in NO? Will be interesting to see how Learfield handles all of that for us.
Re: Acadiana Advocate named official news partner for Cajun athletics
Come off the ledge. Take a deep breath. The name war is won, we've still got some isolated name warriors in more and more isolated battlefields.
The bottom line. The name means more to us than the enemy. It'll never be a Japanese type win but their numbers continue to shrink.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
ULvictory
That’s sort of the point of why they’re so petty. Remember, this is the same group of people who throw out conspiracies that the SEC is out to get them everytime they lose a game.
I don’t think it is pettiness as much as legitimate competition over an intersecting market. Any momentum we pick up comes at their expense, especially being we are 50 short miles away and have a unique brand based in Acadiana culture.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
Cajunrunner
If that is true, then this is pretty damn funny. School with $100 Million dollar athletic budget seriously worried about what a school with a $25 Million athletic budget is called?
Wow.
Their concern was the use of Louisiana on the SEC network; consider it too close to the Louisiana State brand. You fight the battles the are worth it, the SEC network is going to support one of their members when it concerns sports branding. ESPN and other networks have agreed with our branding request, this is still a huge win for our program.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
CajunT
Their concern was the use of Louisiana on the SEC network; consider it too close to the Louisiana State brand. You fight the battles the are worth it, the SEC network is going to support one of their members when it concerns sports branding. ESPN and other networks have agreed with our branding request, this is still a huge win for our program.
That lame excuse is such BS. Too many U of and State U schools around the country with no identity issues. Especially when they use LSU instead of Louisiana State.
Re: Acadiana Advocate named official news partner for Cajun athletics
Quote:
Originally Posted by
CajunT
Their concern was the use of Louisiana on the SEC network; consider it too close to the Louisiana State brand. You fight the battles the are worth it, the SEC network is going to support one of their members when it concerns sports branding. ESPN and other networks have agreed with our branding request, this is still a huge win for our program.
Not sure why they are worried, they are LSU, not Louisiana State.
Re: Acadiana Advocate named official news partner for Cajun athletics
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Originally Posted by
CajunVic
Not sure why they are worried, they are LSU, not Louisiana State.
It’s a B💩 excuse. They simply don’t want us to have an identity that sounds like it’s statewide.
