Realistic Game Day Expectations?

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Originally Posted by Gaston Thibodeaux

Ah I see you have never been in a conversation with the people who sell those tail gate spots. They refer to them as inventory. Just like selling a ticket or box seat. Everything in the gates of Cajun field is inventory to them from the parking spots to the tailgate spots to the stadium seats. It is what they sell.

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and thats why they cant sell anything to people around here

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Originally Posted by Turbine

Every successful business with a national footprint has loss leaders.

Sometimes their on the front end, sometimes their embedded, sometimes their on the back end.

When business is slow they tend to give away more.

ps It's always either temporary or shifting.

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When business is slow you give away more? Thank goodness you don’t work for me.

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Originally Posted by ExecutiveCajun

and thats why they cant sell anything to people around here

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Yep. We have a people problem. Product on the field has been good. If that don’t sell it nothing will. All the rest is just fluff its all about the football.

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Originally Posted by fanof71

Broadcast does as long as there is a cash buy along with "bonus" commercials...of course our inventory finite...we sell air and time, and there is only so much to go around. Once it's gone, it's gone...bonus happens all the time for various reasons, most stations have fire sales during the year especially the last half of December. But, if you don't position your product as having value, than are the free isn't really useful.

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When you say position to have value what are you comparing to? I will venture to say we have one of the most affordable FBS venues to attend a football game in the country. I bet there are programs with a lot less success than this one that cost much more to attend a game. Just last home game there was a “fire sale’” of 14 bucks a ticket with free parking.

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Originally Posted by Gaston Thibodeaux

When business is slow you give away more? Thank goodness you don’t work for me.

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When business is good they have fewer sales and give less away.

In fact when business is good they tend to raise prices.

Weird how it works, huh?

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Originally Posted by Turbine

When business is good they have fewer sales and give less away.

In fact when business is good they tend to raise prices.

Weird how it works, huh?

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When you give something away you eat the cost. Why give something away in a down market and take on more debt?

I have been in commission sales since the 90s if you lower your price in a down market you take a double hit on commissions one on volume and one on margin. If you hold your price you may not sell as much but you won’t take the hit on the margins also.

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Originally Posted by CajunRage

The thing is, the “diehards” here and on social media want to talk ____ to anyone who isn’t as diehard as them. Here’s the hard truth. The stadium is ____ing empty. If they want a foot rub at their seat, you entertain the idea. Until you sell out and have a waiting list, you try to do what your customers ask. If it’s parking, concessions, whatever. If you don’t, you’ll be stuck with the 15k “diehards” and _____ about why more people don’t come to games. To be honest, the only ones _____ing are the “diehards”. Why aren’t YOU holding the admin accountable?

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Hate to break into you, but those "fans" wanting a footrub with theirticket, will not show up to the next game because they didn't get a manicure with their footrub. Remember all those fans for how many years said they didn't go to games because they didn't win? Guess what? We started winning and now they're not coming because they want foot rub/valet parking/ free beer/and a happy ending.

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Originally Posted by JamesTheJeweler

Hate to break into you, but those "fans" wanting a footrub with theirticket, will not show up to the next game because they didn't get a manicure with their footrub. Remember all those fans for how many years said they didn't go to games because they didn't win? Guess what? We started winning and now they're not coming because they want foot rub/valet parking/ free beer/and a happy ending.

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Right on Jewler. As soon as you over come one obstacle they will find another.

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Originally Posted by JamesTheJeweler

Hate to break into you, but those "fans" wanting a footrub with theirticket, will not show up to the next game because they didn't get a manicure with their footrub. Remember all those fans for how many years said they didn't go to games because they didn't win? Guess what? We started winning and now they're not coming because they want foot rub/valet parking/ free beer/and a happy ending.

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They are not coming because they are not a fan. How hard is that to understand?

We can have 5,000,000 people in Acadiana and if only 15,000 are fans it’s all we have.

People here want to call our alumni who cross the basin our fans and be mad at them and scream and yell and say how stupid and ridiculous they are. Face it, they are just not our fans . . . They are fans of another university.

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Originally Posted by Gaston Thibodeaux

When you say position to have value what are you comparing to? I will venture to say we have one of the most affordable FBS venues to attend a football game in the country. I bet there are programs with a lot less success than this one that cost much more to attend a game. Just last home game there was a “fire sale’” of 14 bucks a ticket with free parking.

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Lots of ways to do that in my business..my inventory is my currency, I strive to get more for my currency than the market will pay, I talk feature an benefits, and, I also talk value, but not from a monetary standpoint, but from an audience (numbers) point of view. "No" is a great selling tool...your building value when you don't give it away. So, when you have a special on price, it magnifies because you've protected the value of your inventory/product..