I understand. I guess as long as they can sell ad time then they are good. If I was buying ad time I would want some hard numbers on the number of ears I would be reaching.
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And they might have that...normally, local sports are purchased as a emotional buy. I can say that most of both stations advertisers are also purchasing time on the other stations offered, using Sports Talk as added inventory to squeeze that average rate down. I doudt much of anyone of significance is buying just The Goat or KLWG. You'll have a few, but in the grand scheme of things, its not many.
Ps. Andy Reid is always fat.. grins
My best wishes and my thanks to you Scott!
Scott wouldn't tell BWK where he was headed....I'm going to guess, just based on what little I know of the guys background, I'm thinking he's headed to the UL Athletic Dept. Someone posted a job a few months ago, I recall, it was a bunch of media duties, I just wonder....If so, then that's a great hire!