The Power of Sports Sponsorships

When I was a kid in Maryland, my dad used to take me to Baltimore Orioles games. I loved free hat night the most. I couldn’t comprehend why someone was handing me a free baseball cap, but I wore it everywhere. It never crossed my mind I was a walking billboard for Esskay Hot Dogs, who sponsored Free Hat Night at Memorial Stadium. But eventually, the power of sports sponsorships dawned on me.

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Rollingstone
by Michael Schreiber

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Sports marketing 101...it's not rocket surgery...