London-based ad tech firm Future Ad Labs rebrands as Adludio

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Future Ad Labs is no more – at least not under its old name. On November 14, the mobile ad unit provider told The Next Web exclusively that it has_rebranded as Adludio. Howard Kingston*, co-founder and CMO, says the company is also globally launching_PlayRoll, a new product to replace pre-roll video advertising through gesture-based video interaction. The roll-out of PlayRoll follows £500k ($775,000 USD) raised through Seedrs this past summer. That success saw London-based Adludio become the first company to use a crowdfunding platform to raise a convertible round. “Adludio means ‘to play’ in Latin,” Kingston told TNW. ”We’re rebranding...

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