Beyond Siri, Google Now and Cortana: What is the future of virtual assistants?

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Dr Chris Brauer is a Senior Lecturer and Director of the MSc Management of Innovation programme and the Centre for Creative and Social Technologies (CAST) in the Institute of Management Studies (IMS) at Goldsmiths, University of London. Our inner voice, or the internal dialog we have with ourselves, may one day have company._ For our unspoken thoughts that prompt us to make everyday decisions may be joined by a new, artificially intelligent voice in our heads – the virtual assistant. The virtual assistant (VA), a digital servant/master designed to serve/define our every need, is barely starting out on its journey...

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