Landing pages for dummies: A how-to guide

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Paul Jarvis experiments with words and design. His latest book is called_The Good Creative: 18 ways to make better art._ What’s a landing page? It’s a page on your website that funnels a visitor to take one, specific action. Typically, landing pages drive mailing list signups with specific incentives (like free bonuses). Landing pages work through elimination. They take out everything that’s not required (like navigation links, sidebars, footers, etc.) and put the focus completely on the intended action. I use landing pages for books I write, my newsletter sign-up, for my consulting, and any new product/service I release. Steps...

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