The Apple Watch won’t kill the Swiss watch industry

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Benzi Rosenski is CEO and co-founder of Torgoen Swiss Watches which specializes in pilot’s watches. He’s a pilot himself, and 30-year veteran of the watch industry. “The Swiss watch industry is in trouble.” That was the prediction from Apple’s design head Sir Jonathan Ive, according to an article by Nick Bilton writing about the future of wearable tech. Ive was so proud of the new Apple Watch, he claimed it will disrupt the Swiss watch industry. Well, the new Apple Watch has now been revealed and I have news for Ive: Swiss watchmakers aren’t so worried. For starters, I’m not...
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