How to Get the Omnichannel Shopper Into Your Store
Previously_we covered_the growing trend for online-only retailers to open physical stores to cater to consumers’ desire for a physical, in-store experience. And I’ve got some more good news for brick-and-mortar retailers from The UPS Pulse of the Online Shopper_(PDF) study. The study describes today’s consumer as a “flex shopper” whose approach is dominated by the ...
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