Report: Women are more engaged and spend more than men when it comes to mobile games

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Many think that the mobile gaming scene is dominated by males, who are naturally driving games revenue, but a new Flurry report shows some surprising insights that overturn such assumptions. The mobile ad firm found that, based on a sample of games that reach a total of 1.1 million devices on the Flurry platform, women actually make 31 percent more in-app purchases than men. Other than that, it found that women also spend 35 percent more time in gaming apps, and have 42 percent more retention over seven days on average compared to men. Flurry notes that the data is...
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