The ‘magic’ of business: Uncovering the trick to making your startup fail less
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Callum Laing is the CEO of Entrevo Asia and the_founder of Fitness-Buffet, an employee fitness business in 11 countries. Magic has always fascinated me. As a kid, there was the sense of awe and wonder – and the desire to do the impossible. Then as an adult, even though it’s much less cool and sometimes downright cheesy, I have to sheepishly admit I’m still fascinated by it. It’s not_showmanship of magic, but the misdirection. Look over there, whilst the real stuff happens over here! Part of what makes a good trick believable is that we cannot conceive how much effort...
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