Setting the stage: Killer user onboarding starts with a story
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Samuel Hulick_is a long time UX consultant with an intense focus on user_onboarding._This article originally appeared on Inside Intercom. Want more people to adopt your product? Make sure you know what progress looks like in your user’s life, not just on their screen. Having a stellar user adoption rate is a beautiful thing. Converting users at a higher rate drives down your cost of user acquisition, which in turn stretches your marketing resources even further. It also increases the likelihood that people stick around longer, driving up average lifetime value, and letting you invest your product resources more strategically. The...
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