The fundamental difference between marketing and community
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David Spinks is the cofounder of_Feast: Helping busy people build a habit of cooking at home. He also cofounded_CMX Summit. This post originally appeared on the CMXHub_blog. Community Manager is a title that continues to be slapped on a lot of roles. Some of them make more sense than others. Marketing makes little sense. I love marketing. I’ve done it. It’s valuable, it’s important and when done right it can be really powerful for your business. But it is not community. Why do companies insist on calling employees_Community Managers when they’re working completely on marketing? Not sure. Maybe it just...
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