For Marketing, Twitter Crushes Facebook

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by Social Twist.
The marketing firm, which offers viral social media marketing campaigns, analyzed more than a million shared links through its Tell-a-Friend widget that lets people share information on Websites. Social Twist measured success by a clickthrough rate, a term for the number of clicks on a link that takes a user to a specific destination.

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