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When it comes to starting a successful business, there's no surefire playbook that contains the winning game plan.
On the other hand, there are about as many mistakes to be made as there are entrepreneurs to make them.
<center> <a href="http://online.wsj.com/article/SB10001424052748703467004575463460389523660.html" target="_blank">The rest of the story </a>
By ROSALIND RESNICK
