SMS vs. Push notification vs. Email: When should your app use what?

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This post is first in a new series titled,_'Future of Communications,'_and is brought to you by Nexmo.

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A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual manner? Email, push notifications and SMS are all popular methods of communicating with customers, but it can be tricky to discern when to use what while maintaining a good balance of delivering the right information at the right moment – all without sounding spammy. Mobile has become the most impactful communication platform due to its massive growth over the past five years, clocking in an impressive 85 percent penetration rate_with…

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