Launching your spaceship: The essentials of product launch processes

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Chris Bank is the Growth Lead at_UXPin, the UX Design App. He recently co-authored_the Guide to UX Design & Process Documentation. Launching a great product can be like sending a rocket into outer space. It requires tons of research, hard work, passion, and plenty of worrying. Finally you launch, and as you watch it disappearing through the clouds, it finally hits you that it’s completely out of your hands. Now, larger questions loom on the horizon: When do I prepare marketing materials? How do we best train our sales reps? How can we support customers? For some successful companies, product...

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